Max Life Insurance - Deputy Manager - Social Media/Digital Marketing

About us :

- Max Life Insurance, the leading non-bank promoted private life insurers, is a joint venture between Max Financial Services Ltd. and Mitsui Sumitomo Insurance Co. Ltd. Max Financial Services Ltd. is part of the Max Group, which is a leading Indian multi-business corporation, while Mitsui Sumitomo Insurance is a member of MS&AD Insurance Group, which is amongst the leading insurers in the world. Max Life Insurance offers comprehensive long term savings, protection and retirement solutions through its high quality agency distribution and multi-channel distribution partners. A financially stable company with a strong track record over the last 15 years, Max Life Insurance offers superior investment expertise.

- Max Life Insurance has the vision 'To be the most admired life insurance company by securing the financial future of our customers'. The company has a strong customer-centric approach focused on advice-based sales and quality service delivered through its superior human capital. In the financial year 2015, Max Life recorded Gross Written Premium of Rs. 8,172 crore with sum assured of Rs. 2, 26,701 crore and Asset Under Management of Rs. 31,220 crore as on 31st March 2015 . Vision - To become the most admired Life Insurance Company in India for all stakeholders.

Designation : Deputy Manager - Digital Marketing

Key Responsibilities :

Digital Brand & Product Marketing :

- Drive strategic road maps and create campaigns across paid, owned and earned channels

- Develop digital content (videos, articles, blogs, info-graphics) to increase discover ability & engagement for Max Life

- Analyse campaign performance along sharply defined metrics, monitor KPI delivery & and optimize

Digital Creative & Campaigns :

- Develop impactfull digital communication basis consumer insight & business context

- Deploy contiguous digital campaigns basis consumers stage in the purchase cycle

Social Media Marketing :

- Develop social media strategy to drive business and brand objectives

- Engage social media communities along Max Lifes brand, products & service objectives

- Partner Brand, CRM, PR, Operations & eCommerce teams to design & deploy social media campaigns, Develop relevant content and communication, seed & amplify relevant conversations to drive engagement

- Manage content dissemination, influencer engagement and native seeding

Manage Digital agencies & Partners :

- Manage multiple digital agencies partners to deliver a seamless, unified deployment in line with business objectives, Empower agencies with comprehensive, insightful briefs

- Continuously push the boundaries on partner engagement & opportunity assessment with the larger digital ecosystem to drive greater business value for the organization

Industry Type : Insurance

Role : Social Media Marketing Manager

Location : Gurgaon