Position : Deputy Manager - Product Management

No. of Positions: 1

Department: Products

Function: Product Management & Channel Marketing

Reporting to : VP - Product Management & Channel Marketing

Location: Gurgaon, Haryana

KEY RESPONSIBILITIES - Product Management:

New Product identification and development :

- Identification of new product opportunities.

- Project management and coordination with other departments like Operations, Finance and Marketing.

- Responsible for creating sales literature, filing and launch readiness of new products.

- IRDA discussions/ negotiations and response to queries, decisions thereof/ alternatives to be proposed by PCM, thereafter convincing and aligning Channel Head and/or Distribution partners.

- Ensure Impactful Launch, adhering to New Product Development lifecycle, of New products/ Sales concepts.

Channel Management:

- Assist product channel manager in the following aspects :

- Enable distribution head to optimize the top line and bottom line results.

- Identification of trends and improvement areas which help distribution performance.

- Coordinate with other departments to ensure channel initiatives are launched and run smoothly.

- Help in the execution of the product strategy, business planning and strategic deployment basis market trends and company strategy

Important Activities:

- Create Sales concepts bundled with the Bank's core products.

- Develop sales tools for product/ segments with support from the marketing team.

- Supporting organization-wide projects like driving - protection products sales.

- Publish a monthly engagement dashboard report to all stakeholders.

KEY RESPONSIBILITIES :

- Channel Marketing: Launch products and increase LI penetration across segments with Bank partners: Develop and manage campaigns for new/ existing products in addition to segment specific campaigns.

- Increase penetration of the new & existing product in the specific seller helping in product penetration through various marketing activities and initiatives.

- Work with the Bank to Activate various sellers and visibilise the MLIC brand: Build Visibility for the MLIC brand across touch points.

- Ensure visibility for the MLIC brand across Bank touch points leveraging its assets.

- Evaluate the feasibility of joint campaigns and partner with the Bank to popularise the Max Life products/brand and increase activation of seller \ branches by customizing campaigns.

Compliance with Regulatory and Legal guidelines :

- Use & File of all customer-facing marketing collaterals, along with its management.

- Ensure necessary approvals from relevant departments for all communication (internal/external).

Important activities :

- Creative Agency Management: Ensuring quality output and managing timely delivery.

- Spends management: Ensure maximum cost efficacy of marketing budgets.

- Marketing / Brand: Integrate all communication so that it is commensurate with the Brand though.

KEY COMPETENCIES/SKILLS REQUIRED :

- Proficiency in MS PowerPoint, MS Word, and MS Excel.

- Ability to work with cross-functional teams, strong networking and inter- personal skills.

- Data interpretation skills (analytical in nature).

- Detail oriented, organized, critical thinker with strong work ethics.

- Good interpersonal & communication skill.

MINIMUM EDUCATION/MINIMUM /SPECIFIC EXPERIENCE:

- Preference for candidates with an MBA from a good business school with an excellent academic track record.

- Total experience of 4+ years out of which 1 year in sales.

- Preferably from financial services, automobiles or consulting sector.

MEASURES OF SUCCESS :

- To bring a comprehensive product and marketing view to the channel partner and internal leadership to ensure that organization strategy is well deployed.

- On time delivery of product filing plans: Quarter-wise adherence & delivery of EMC approved product calendar.

- Adherence to regulatory boundaries for product development & marketing communication.

- Consistent and error-free document creation, along with necessary approvals.

- Comprehensiveness of market & sales analysis.

- Smooth coordination with other departments: Regular project management and updates to senior management.

- Timely and accurate management reporting at agreed timelines to enable decision making for leadership.

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