Job Title: CM- Marketing (Platform Marketing)

Band: 4B

Reporting To: VP-Marketing

Function-Marketing Services

Department: Marketing

Location: HO

JOB SUMMARY:

Responsible for :

- Managing the Max Life Product, Brand, Platforms

- Seller engagement strategy in tandem with the channel marketing team

- Build Common Purpose and Brand Purpose as the key enabler for the business

- Key support to Insurance Awareness Council Campaign along with marketing leaders

KEY RESPONSIBILITIES:

Advertising :

- Work with the advertising agency and media agency, and other agency partners

- Working on creative briefs and insights, with a focus on key cohorts (Affluent, Women)

- Work with research agency for insighting and feedback to optimize brand plans

- Ensure the timely launch of campaigns - ATL and BTL, across platforms

- Monitor performance of agency partners and build cost efficiency as the key deliverable to optimize budgets

Drive brand awareness and recall :

- Drive brand awareness and recall through - Best in Class- Alliances and advertising campaigns

- Focus on establishing a connect with the target audience and position the product offering successfully

Marketing Support :

- Support the Channel Marketing, Customer Marketing, Distribution Team with marketing collaterals eg. POS material, sales tools etc.

- Deliver impact with innovation in execution

Reporting :

- Brand Awareness scores and Brand Track Research

- Create and publish clear objectives and expectations from alliances with all roles in the process clearly defined

- Publish a monthly/quarterly update on alliances

Others :

- Develop and manage relationships across industries to suitably tap opportunities way before competition, therefore, giving Max Life a competitive edge

Build consumer preference via strategic long term platforms :

- Develop and manage key strategic platforms for the brand (and business) which build connect and preference for long term brand Leverage - protection- (key product and category feature) to build strategic advantage

- Balance ATL and BTL for these platforms with an - always on approach)

MEASURES OF SUCCESS:

- Brand Awareness scores

- Target v/s achievement of ROI guidelines

- Quality of execution, adherence to timelines and innovativeness

- Feedback from Sales Channel heads

- Effective cost management

JOB REQUIREMENTS

MINIMUM EDUCATION:

- Graduate or an MBA

MINIMUM/SPECIFIC EXPERIENCE:

- 7-10 years experience in Brand, Client Servicing in advertising agency will also be acceptable

KNOWLEDGE/SKILLS/ABILITIES:

- Very strong result orientation

- Good networking skills

- Ability to work across functions and departments

- Manage through influence

- High on creativity and innovativeness

- Strong written and oral communication skills

- Good presentation skills

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