Max Life Insurance - AVP - Brand & Product Management

JOB SUMMARY:

Responsible for

- Managing the Max Life Product Brand

- Seller engagement strategy in tandem with the sales team

KEY RESPONSIBILITIES:

Advertising :

- Work with the advertising agency and media agency

- Working on creative briefs and insights for the HNI segment

- Work with research agency for in sighting and feedback

- Ensure timely launch of campaigns

- Monitor performance of agency

Drive brand awareness and recall :

- Drive brand awareness and recall through - Best in Class- Alliances and advertising campaigns

- Focus on establishing a connect with the target audience and position the product offering successfully

Marketing Support

Support the Sales Team with marketing collaterals eg. POS material, sales tools etc.

Reporting :

- Brand Awareness scores and Brand Track Research

- Create and publish clear objectives and expectations from alliances with all roles in the process clearly defined

- Publish a monthly update on alliances

Others :

Develop and manage relationships across industries to suitably tap opportunities way before competition therefore giving Max Life a competitive edge

MEASURES OF SUCCESS :

- Brand Awareness scores

- Target v/s achievement of ROI guidelines

- Quality of execution, adherence to timelines and innovativeness

- Feedback from Sales Channel heads

- Effective cost management

JOB REQUIREMENTS :

MINIMUM EDUCATION : Graduate or an MBA

MINIMUM/SPECIFIC EXPERIENCE: 7-10 years experience in Brand, Client Servicing in advertising agency will also be acceptable

KNOWLEDGE/SKILLS/ABILITIES:

- Very strong result orientation

- Good networking skills

- Ability to work across functions and departments

- Manage through influence

- High on creativity and innovativeness

- Strong written and oral communication skills

- Good presentation skills