Max Life Insurance - Assistant Manager - Digital Marketing

Job Description :

Position : Assistant Manager - Digital Marketing

Department : Digital Marketing & Ecommerce Function Digital Marketing

Reporting to : Senior Manager

Location : Gurgaon

JOB SUMMARY :

- Are you a smart storyteller? Can you write compelling and persuasive lines to describe most complex jargons? Can you think of 10 different creative ways of saying the same thing? Do words and numbers excite you equally? Are you always searching for words or phrases that generate clicks? Can you create content that to Persuades to Purchase?

- If the answer to all of above questions is yes, then we are looking for you

- The position is responsible for driving content for performance marketing Max Life. The candidate will be responsible for all aspects of contentand communication for performance creatives.The role will encompass all content for email marketing, digital banners, videos, long format articles and product collaterals

- This position with collaborate closely with teams spanning Products, Compliance, Digital Product Management, Digital Analytics, Online Partnerships.

- We are looking for a passionate, data-driven content marketer with an eye fordetails and hunger to excel. Candidate should be able to infuse creative thinkingto drive digital customer engagement & acquisition for Max Life Insurance.

- Max Life Insurance deploys one of the more comprehensive advertising technology and content management stacks that includes Adobe Experience Manager (AEM), Google Analytics Premium (GAP), DoubleClick by Google Suite (DoubleClick Campaign Manager, DoubleClick Bid Manager & DoubleClick Studio). We take great pride in a Measurement Oriented Digital Marketing Ecosystem that we constantly strive to evolve to drive superior campaign performance.

KEY RESPONSIBILITIES :

Power content and communication for performance marketing :

- Craft and build new-age mobile first content for customer marketing and prospect marketing for multiple creative formats.

- A/B test click-worthy headlines and subject lines to optimize click rates and open rates consistently.

- Track creative content best practices, monitor industry trends, and make recommendations for improvement.

Impactful content writing marketing campaigns :

- Create content for new campaigns and optimise existing ones to enhance traffic and lead metrics.

- Optimise prospecting and remarketing campaigns for higher clicks and engagement.

- Develop and design content that visibility, awareness and positive imagery of the Brand along with positive impact on website search rankings.

Category-building and awareness content :

- Oversee SEO friendly content for key categories- protection, retirement planning, child education and wealth creation and more.

- Continuous and contiguous content development to enhance insurance awareness thereby building the insurance categories.

- Design interesting and engaging knowledge based content articles, blogs, FAQs, etc. with an objective to deliver personalized winning experiences to customers.

Agency management :

- Lead, manage and coordinate with content and creative agencies to develop and execute effective communication.

- Identify topics, co-create content plan with agency for optimal utilisation.

- Rigorously examine and edit content written by the agency, provide timely feedback.

- Review the Agency's performance periodically and present the summary and recommendations to the management.

Regulatory and compliance :

- Ensure diligent and timely compliance approvals on all on-page content.

- Timely filing of all content with the regulator.

Key competencies/skills required :

- Ability to look objectively at subjective content.

- Strong written communication skills.

- Ability to work cohesively with other functions to identify and manage content supply chain.

- Eye for detailing and ability to use data-driven insights.

- Commitment to deadlines.

Experience :

- Bachelor's/Master's degree in creative writing, journalism, English, or related field preferred; 3-4 years of total experience in managing content for a premier brand or agency.

- At least 2 yrs core experience in a dedicated content handling role.

- Functional understanding of Adobe Experience Manager, working understanding of SEO tools will be an add-on.

- Knowledge of Google Analytics or other Web Analytics packages.

Key Performance Metrics: Website Traffic, Engagement Parameters (Time Spent, Bounce Rate etc), Organic Lead Volumes, page search rankings.