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Associate Director at MarketsandMarkets
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MarketsandMarkets - Head - Branding & Marketing (15-20 yrs)
Description:
MarketsandMarkets have very strong syndicated research practice and we are world's no.2 in terms of sheer volumes of premium studies released annually. This has fetched us almost all fortune companies globally as clients. Currently, majority of the consulting projects can be categorized as - custom research- . We still are not in - Implementation or typical advisory projects- . Majority of the projects are aligning with market intelligence and competitive intelligence. We expect our Consulting head to drive his experience and capability to take our consulting practice to bigger level than syndicated practice.
Job Description:
- Plan, strategies and execute marketing designs and activities to establish and maintain brand presence in the market
- Define product strategies and road maps
- Research and determine product weaknesses and areas to be modified
- Develop effective product positioning in the market as well as sales tools and collaterals.
- Conduct competitive strategic analysis, consumer segmentation, and consumer insight development
- Develop mid-term plan and financial analyses.
- Launch and oversee advertising and media planning
- Coordinate activities of specialists involved in the brand positioning of the products
- Ensure brand consistency.
- Analyze and support both category and cluster marketing plans to align with brand strategy and achieve annual operating plan goals.
Desired Profile:
- 12- 15 years of experience with minimum 2 years of experience in heading the branding and marketing division of an organization.
- Leadership Skills
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