Marketing Strategy - Brand Development - FMCG

A well known Indian MNC wishes to recruit members of the Marketing Strategy team.

The key responsibilities shall be :

- To work towards world-class capability in Marketing and to grow the brands globally .

- Understanding the consumer connect, consumer insights.

- Checking the branding solutions in leading consumer facing businesses and then the using best practices of the brand planning and creating winning propositions for

- Brand Innovation, Brand positioning strategies

- Right mix deployment

- Integrated communication development

- Digital Marketing strategies

- New positioning strategy

- Drive marketing excellence through best in class marketing teams

- Formulate and execute initiatives to improve Sales & Marketing function of specific Categories .

- We invite applications from MBAs from the leading B Schools, with hands-on experience in Marketing /Brand development/ Innovation in a B2C environment.

- Must have strong functional experience in brand marketing and innovation strategies as well as communication and advertising development.

- Market and category development.

- Working experience as a consultant to the decision makers on Strategic business initiatives providing unbiased analysis and recommendations.

- Ensuring Consumer & Business Insights are applied to decision making.

Experience - 6-10 years of post qualification

Industry preference - FMCG, TELECOM, LIFESTYLE /APPAREL, PAINTS

Interested professionals please mail at sdas@questconsultants.in or touch base at 08238050060

Somshukla