Marketing - New/Digital Media (2+ yrs)

Written by: MBA Jobs on Wednesday, 23 November 2011
Job Code: 41534
Location: Mumbai
 


Source Solution Inc. is a reputed Executive Search Professional Consultancy Head Quartered in Mumbai, and caters to varied clients across industries & Across functions In the Executive Search space we have built up a reputable client base of large and medium corporate clientele from Banking, Financial Institutions, Telecom, FMCG, ITES, Market Research, etc

We Wanted to share a Job Opportunity with our FMCG client to base at their corporate office in Mumbai. The details of the same are given below.

POSITION DESCRIPTION

HEADING: Assistant Manager – New Media

REPORTING:

This position reports to the Manager - Media will be based at the Corporate Office in Mumbai.

DIMENSIONS:

No. of persons reporting directly: NIL

Compensation : 14 lacs (approx)

PRINCIPAL ACCOUNTABILITIES

The position will be required to:

- Understanding each brand and its target group including Digital Media Habits.

- Formulate tangible digital media objectives and link them to sales, brand health parameters Develop and execute New Media strategies across Heinz brands with the help of specialist media agencies to achieve those objectives.

- Develop measurement metrics to evaluate the digital / new media campaigns and assess its impact on sales / brand health.

- Monitor, measure and review the implementation of plans.

- Continuously research, explore and report on New Media trends and best practices and educate the brand marketing teams regarding the same.

- Responsible for Website development, modifications, maintenance, review and feedback to the agency.

- Assist with identification of potential digital / new media partnerships and other specialty suppliers.

PERSON SPECIFICATION: Education

MBA in marketing / media from a premier institute

2+ years experience in the use of digital media for brands. Exposure to brand management is desired.

Experience

- Currently employed with Digital media agencies like BCWW, indigo, Webchutney, Hungama etc, working on FMCG/ Food clients

- Working with Digital Arms of Media Agencies (like mindshare, Maxus, Starcom, lodestar etc), working on FMCG/ Foods clients.

- Working with FMCG’s in a similar profile / handling new media.

- Working with rediff, Yahoo , MSN etc

Person Profile

- Excellent oral, written and presentation skills Knowledge of Marketing Fundamentals Extensive knowledge and use of digital media. Innovative / Out of Box thinking.

- Willingness to be an individual contributor on a variety of tasks.

- Ability to work independently as well as manage the work of outside suppliers

- Result oriented

- Strong understanding of how Web sites operate, including content management, design/ layout and functionality.

- Ability to learn new technologies and applications

- Strong understanding of Digital Tactics (Online Advertising, email, digital promotions, search, SEO/SEM, web development, mobile marketing etc) required

- Understanding of Standard Digital Marketing Metrics and how they are used to determine the success/ failure of a program

- Understanding of brand marketing via Social Media channels required

- Proficient in Microsoft Office Products including Word, Excel and PowerPoint

COMMON ACCOUNTABILITIES
In addition to the above specific responsibilities the following are common accountabilities expected in all Heinz Management Positions

MANAGEMENT
Assure management of the organisation in such a way as to produce expected results and fulfil all other accountabilities

COMPLIANCE
Assure compliance with laws, regulations and policies.

EXTERNAL RELATIONS
Assure protection of Company interests by maintaining close and effective contact with customers, regulatory agencies & vendors

SAFETY & SECURITY
Assure safety and security of employees, property and corporate information

PERSONAL DEVELOPMENT
Plan and implement development for the incumbent and subordinates

TOTAL QUALITY MANAGEMENT
Assure adherence to and pro-active support of the Company’s Quality Charter

Feel free to call me for any queries, If interested request you to please email us your CV with your cost to company at hiteshm@hiteshm@sourcesolutionsinc.co.in

If not interested request you to please recommend any of your friends or colleagues who can fit the role.

Hitesh Mapara
Source Solution Inc.
Executive Search Professionals,
Contact No: 9322821235 & 9820896596.


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