Marketing Manager - Pharma

The candidate would be overall responsible for managing their newly launched 'Cosmetology' business and its overall health and marketing capabilities pan - India.

- He/She would report directly to the Business Head - Dermatology business

Areas of Responsibility:

- Increase the market share of Product portfolio through planning, executing and monitoring strategies

- Develop the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

- Direct the evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

- Gain consumer insight through market visits, first hand interaction with consumers, initiate market research where required and use this as an input into plan development.

- Constantly look at new opportunities in various markets in terms of SKUs, possible brand introductions, suggest new product launches, etc.

- Keep abreast of the emerging trends in the market place and align marketing plan with the changing market dynamics.

- Carry out ORG Market analysis / Rx analysis to identify new therapeutic opportunities

- Interface with the Medical World - Doctors, Hospitals, Pharma & Drug Associations to pick up and react to Emerging Trends & Practices in the Pharma Industry

- Create brand awareness through shows/ seminars/ conference / workshops

- Promote products through camps, seminars, workshops, conferences,

- Train Field Staff on the Product & Sales and Marketing Strategies

- Maintain regular interaction with field through internal analysis of sales data

Ideal Candidate Profile:

An ideal candidate should have the following skill-sets:

- Minimum 8 years’ experience in marketing, should have atleast 2 years’ exposure in sales.

- Hands-on experience on marketing launches & using marketing channels to create qualitative – quantitative value for the brands.

- Prior experience and exposure of end to end brand management (conceptualisation to implementation of channel programmes) is a must

- Should have anchored research & consumer insights, exposure to brand management practices and have proven marketing strategy execution capabilities

- Should have managed a team

- Prior experience with cosmetics and/or pharmaceutical OTC brands would be preferred

- Education: MBA (Marketing) or its equivalent from a premier Business School