Marketing Manager - Pharma

One of India's leading pharmaceutical organisations is looking for a Marketing Manager for its INR 120 Crs Dermatology portfolio.

Reporting directly to the Business Unit Head, the incumbent will be responsible for:

a. Increasing market share of Product portfolio through planning, executing and monitoring strategies

b. Developing the marketing & brand management strategy to support top line & bottom line growth & foray into new segments and innovative products.

c. Directing evaluation of brand portfolio including brand definition & proposition, advertising concept, pricing, packaging, place and promotion for each category & brand.

d. Gaining consumer insight through market visits, first hand interaction with consumers, initiating market research where required and using this as an input into plan development.

e. Constantly looking at new opportunities in various markets in terms of SKUs, possible brand introductions, suggest new product launches, etc.

f. Keeping abreast of the emerging trends in the market place and aligning marketing plan with the changing market dynamics.

g. Carrying out ORG Market analysis / Rx analysis to identify new therapeutic opportunities

h. Interfacing with the Medical World - Doctors, Hospitals, Pharma & Drug Associations to pick up and react to Emerging Trends & Practices in the Pharma Industry

i. Creating brand awareness through shows/ seminars/ conference / workshops

j. Promoting products through camps, seminars, workshops, conferences,

k. Training Field Staff on the Product & Sales and Marketing Strategies

l. Maintaining regular interaction with field through internal analysis of sales data

An MBA in Marketing from a premier B School, with atleast 8 years of relevant experience including a 2 year exposure to sales, the successful candidate will have had hands-on experience on marketing launches and using marketing channels to create qualitative – quantitative value for the brands. Experience with leading cosmetic & FMCG companies like, HUL, Lo'real, P&G, J&J, Marico, etc. will be an added advantage. The candidate will have anchored research & consumer insights, exposure to brand management practices and have proven marketing strategy execution capabilities. Prior exposure to brand management involving conceptualisation and implementation of activation programs is a must.