Marketing Manager  Department: Marketing & Communication   Job title Direct Superior: General Manager   Location: Navi Mumbai  Mission:  Accelerate the company’s growth and achieve the budget turnover through establishing and executing marketing programs which directly contribute to sales, brand recognition and customer satisfaction.   Responsible for the marketing strategy of the subsidiary in terms of:   - New developments, whether new products, new markets, new customers   - Optimising the performance of the sales team through promotions, samples, brochures, information, training and technical support   - Public Relations and communication activities.   Key Tasks:  - Assist to develop an annual business plan and contribute to achieve targets.   - Plan and execute an annual marketing plan tailored to each customer category: industrial, wholesalers, retailers and craftsman end-users.   - According to the priority of focus products, plan and execute intensive promotional campaigns.   - Co-ordinate new product development, launch and follow-up.   - Develop and execute a cost-effective annual communications plan including public relations (bakers association, trade schools, trade magazines) and advertising.   - Establish the information flow of products and services through regular newsletters, new releases and whatever effective form of communication.   - Develop and produce cost-effectively sales tools: collateral, visual and written materials. Ensure these to be distributed through the right internal/external channels.   - Make sure marketing budget expenses are under control.   - Co-ordinate with Sales, Innovation Center (Technical Advisors’ team), Product Development and Customer Service to achieve overall company goals.   - Collect and update the relevant market data and statistics for research and analysis to develop the market opportunities and/or up-date the product mix.   - Establish and maintain the integrated database and maximise benefits of the system.   - Establish a system to monitor and review customer satisfaction.   Competencies / Profile:  - Graduate in Marketing, with at least five years experience in marketing food or food ingredients in business to business or consumer markets.   - Good command of written and spoken mothertongue, good communicator and team player.   - Creative, energetic, accurate, strong curiosity.   - Change driver, self-starter, entrepreneur, visionary, intuitive thinker.   - Strong business acumen.   - Decisive / incisive – take charge / move quickly.   - Resourceful multi-tasker.   - Manages ambiguity well / works in an unstructured environment.   - Strategic-oriented: Capacity to participate to the elaboration of the local Marketing strategy of the subsidiary.   - Support to the commercial activities of the Global Markets/Subsidiary.   - Expertise in Marketing techniques B to C and B to B & ability to work with outside Marketing Service companies.   - Capacity to influence others and to negotiate (internal and external).   - Technical Product and range knowledge; functionality of the ingredients.   - Operations: Knowledge of production, distribution, purchasing, costing, R&D, Q&A and food safety.   - Finance: Analysis of accounts, budget process, reporting procedures.   - Meeting techniques and management.

Mumbai

Marketing Manager - FMCG 

Marketing Manager - FMCG  ,Job Description for Marketing Manager - FMCG  in Datamatics Staffing Services in  Mumbai for (4-12) years of experience. Apply Now!

Job Description for Marketing Manager - FMCG  in Datamatics Staffing Services in  Mumbai for (4-12) years of experience. Apply Now!