Marketing Manager - FMCG

We have vacancies for Manager Marketing & Manager-Client Servicing & Solutions for our clients who are a professionally managed organisation based in Mumbai. The organisation provides retail-analytics solutions to help kiranas & general stores to professionalise & automate their processes with a view to improving their efficiency, turnover & profitablilty. Our clients enable small & medium sized retail outlets to analyse the fmcg brand offtake trends at the retail stores to provide solutions to vastly improve thes sales & profitability of the outlets. Our clients offer excellent salary + incentives.

Company Profile: Our client is a pioneering organisation focusing on Market Reseach & Analytics for fmcg products to improve performance and market shares of consumer/retail organisations. The organisation has identified highly potential niche segments and would be using a state-of-the-art technology platform to build a leadership position in this segment. Plans are to be a national player in next few years itself.

The organisation has been promoted by entrepreneurs who have had a highly successful track record of creating an organisation in a niche segment in the services-technology the electronics payments space and managed to maintain leadership position through-out with over 40% market share. The organisation was the leader in promoting and enabling non-cash based electronic retail transactions in India, partnering with banks, merchants and schemes. The organisation pioneered the concept of shared services, through the use of its infrastructure, for card and transaction services in India and offered comprehensive acquiring, issuing, and related services to create a leadership position, managing over 200,000 merchants. The founders completed a highly successful divestment of the company to a global giant in end 2010, thereby providing continued growth prospects to the company and its 600 employees.

Our clients offer an excellent opportunity to start from zero-base and be a core team-member to build a national level prestigious organisation in the research & analytics space. Our clients offer an ethical work environment, excellent remuneration and excellent career growth prospects.

USPs / Key Features why this position would be of interest to you:

1. Unique opportunity for growing with a high-technology professionally-managed start-up organisation in Retail Research & Analytics space;

2. High-success track record of promoters in terms of launching & upscaling niche, high-technology & pioneering verticals;

3. Rapid scale-up of operations: Plans are to be a national player in next few years itself.

4. Success stories of employees A number of professionals who had been employed by the previous company of the promoters have grown phenomenally in terms of professional achievement, satisfaction, growth, peer-visisbility, credibility & financial status

5. Backed by excellent PE funds and deep financial pockets

We are looking at professionals with excellent fmcg career track records and keen on taking up challenging assignments and growing rapidly careerwise with a fast growing / niche recently started Market Analytics organisation with ambitious National-level scale-up & growth plans

Profile of the top management of the company:

1. Head Sales: MBA from a prestigious management college and over 17 years experience in FMCG companies including Dabur, Wrigley etc.

2. GM-Sales: MBA from IRMA with 9 years experience in FMCG companies like GCMMF (Amul) ,Wipro Consumer Care, Pidilite

We have the following vacancies based in Mumbai.

Manager-Marketing

Job Description

- Trade marketing – plan and manage the execution of road shows, town halls and other alliances and partnerships to target potential retailers into the program

- Consumer marketing – create awareness and pull for the Client program, for both retailers as well as consumers

- Ensure effective execution in line with the agreed objectives

- Plan and execute a pre-agreed calendar of events and promotions

- Manage record of Marketing MIS by tracking spends on consumer promotions, Trade promotions and other marketing activities

Internal Interfaces

- Liaison with Business Development& Sales teams

- Liaison with regional teams for marketing execution at local levels

External Interfaces

- Interaction with external agencies and vendors

- Third party alliances and partners in the trade

Candidate Profile MBAs with 3-5 years experience in specialized sales promotion agencies, local activation agencies or activation division of advertising agencies.

- Exposure to Trade marketing, BTL, activations Sales and Promotions, Regional marketing in an FMCG environment will be an added advantage. Annual CTC offered: 8 lakhs to 11 lakhs

Prakash Kewalramani
B.Tech (IIT-Delhi); MBA (IIM-Ahmedabad)
Impact HR Services Pvt.Ltd.
Mumbai-400052