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21/02 Sagar Shinde
Team Leader - Sourcing at ACH Management Consultant Pvt Ltd

Views:14921 Applications:322 Rec. Actions:Recruiter Actions:57

Marketing Manager/Category Head - Cakes & Rusks (6-11 yrs)

Delhi/NCR Job Code: 424400

Location : Delhi / NCR

Key responsibilities :

- To do a consumer research piece to find out what consumer wants and why would a consumer buy Modern product in fairly mature and cluttered categories.

- To do a complete understanding of the competition landscape to understand whats out there!

- To develop product briefs in line with the above two research outcomes

- Work along with the R&D team to develop disruptive products & packaging

- To look after all the 6Ps of marketing in developing a Modern way of marketing

- To design and deploy a marketing mix including ATL, BTL and all other forms of activation in GTM mix across India

- Accountable for business and market share objectives of her/his category

- Position of leadership: to lead a brand manager/Assistant brand manager in delivering all category objectives

Profile :

- Someone from FMCG, preferably bakery category with top MBA/good MBA institute candidate (between 2006 and 2010 pass out and someone who is currently a senior brand manager / marketing manager / group product manager (head) - essentially with portfolio/ category management marketing experience

Cultural Aspects : A self-starter, ability to work in ambiguity and chaos, entrepreneurial setup (personality archetype of someone who can work in a private equity funded company setup where there is tremendous self-drive, ambiguity and entrepreneurial style of functioning needed)

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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