Marketing Manager - Brand Management - eCommerce

- Oversee Brand Management initiatives across All online and offline channels; media planning & placement and BTL Activities for the brand.

- Manage annual marketing budgets and calendar involving product launches, events, brand associations, ATL campaign management and consumer engagement initiatives aimed at driving traffic to all consumer touch points.

- Manage all digital touch-points including website, e-commerce and social media to effectively increase brand reach and conversations around the brand socially. Focus on reach and engagement matrix on social media.

- Manage all PR efforts of the company and ensure dissemination to all relevant news to media agencies and subsequent tracking of coverages for effective ROI.

Liaise with internal stakeholders (Sales/ Product/ Customer Service/HR etc) to understand and develop relevant communication.

- Managing Brand Activation - Conceptualise & execute on ground marketing activities.

- Vendor Management - Manage vendors, contracts & rates across all verticals.

Key objectives of the position:

- Brand Management - ATL & BTL

- Managing digital touch points

- Managing PR

- Vendor Management

- Managing Brand Activation

Personal characteristics / Behaviours

- Behavioral Attributes.

- Go-Getter, self starter.

- Bias for action, Execution & speed.

- Open to ideas and eager to experiment.

- Task focused with passion for employee experience & satisfaction.

- Collaborative approach with ease in dealing with multiple stakeholders and teams.

Skills, Abilities and Competencies

- Strong negotiation skills.

- Experience in Marketing, Communication, Brand Management.

- Superior oral and written communication skills with an innate attention to detail.

Interested candidates can apply with their resume and can call at #9321174007