Industry - Marketing

Skills - Marketing Strategy

Job Type - Permanent

Job Description - Lead Strategic Marketing for Renewable energy piece for one of the global leaders in Innovation & Business transformation

Client Details

Our client is a world leader that brings together broadest product & service portfolios of the renewable energy industry. The business vertical is headquartered in Europe and the company has been in the renewable energy business for over 100 years. The brand has a legacy of driving innovation and industry transformation.

Description

Reporting to the CEO, India, you will be responsible for the below:

- Understanding and working upon industry, customer and competitive intelligence

- Identifying key industry trends, competitive threats and disruptive models

- Development and execution of regional business blueprint / growth strategy for the next 5 years

- Monitoring and actively advocating industry policies which differentiate the brand; Be the voice of the brand at Industry forums

- Demand generation through field marketing / lead generation campaigns; introductory presentations to key accounts

- New business model, customer segment and product incubation

- Defining customer value proposition, go-to-market strategy and market activation

- Developing marketing and sales enablement collaterals and white papers

- Planning and executing digital, advertising and promotional campaigns, including industry and brand events

- Building the thought leadership in the market through industry forums; often representing the brand directly or pitching key executives on industry panels and with general and trade media

- Driving growth of services business and developing a services mindset in essentially a products company

- Leading commercialization of digital offerings through innovative monetization models, partnerships and developing the Predix ecosystem

- Ongoing consulting support to global and regional leadership on demand

- Engaging and provoking regional stakeholders on the state of the industry and brand response

- Telling a consistent brand story externally and internally

- Building a function and brand that is a talent magnet, grooming and mentoring team

Profile

You will ideally be an Engineer & MBA from Tier 1 MBA School and have past experience in core strategy & marketing function (preferably in Renewable Energy/ Oil & Gas/ High-tech Engineering industry with a global leader). I need someone with excellent communication and presentation skills, someone who can work independently, work well in a metric structure and be a quick learner. Also, you should have a strong online presence & a following.

Job Offer

Opportunity to lead marketing function for one of the aspirational brands across the globe

Page Group India is acting as an Employment Agency in relation to this vacancy.

Contact - Richa Grover -

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