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03/06 Rucha Ambe
Senior Staffing Specialist at Cipla Ltd

Views:4277 Applications:137 Rec. Actions:Recruiter Actions:67

Marketing Lead - Chemists Channel - Pharma (10-15 yrs)

Mumbai Job Code: 147145

Reporting into the Head for Brand Activation (ATL & BTL), the incumbent will be primarily responsible for building and defining the Chemists channel for a path-breaking initiative by partnering with Chemists across India.

More specifically, the candidate would be responsible for:

1. Patient engagement program: Developing and managing chemists channel to effectively engage them to act as a parallel counsellor for chronic respiratory diseases. The aim is to drive awareness, education, trial and loyalty programs with patients.

2. Strategy and Planning: Developing and executing the annual channel management plan including the following:

- Developing Joint Business Plans to drive Therapy Sales

- Developing, implementing and owning a range of chemist loyalty programs

- Developing plans to drive organisation and initiative equity

3. Control and Monitoring: Creating control and monitoring mechanism including patient relationship management (including database)

4. Communication: Collaborating with product teams, Doctors and patients to come up with channel specific communication

5. Managing External Agencies: Coordinating with external agencies to develop effective communications

6. Patient Counselling / Awareness: Driving patient counseling / awareness through chemists. Ensuring an increase in patient footfall to a doctor’s clinic through chemists

7. Chemist Relationship Management: Effectively building relationships with potential and existing KOLs (chemists) to optimize collaborations and ensure real-time information is available to all relevant stakeholders.

KEY DELIVERABLES:

- To help strengthen relationships with existing chemist partners and expand the channel

- To drive channel specific communication through the team and external agencies

- To review the ‘as-is’ model and design a matrix for monitoring and delivering ROI

IDEAL CANDIDATE PROFILE:

- Ideally a candidate who brings about 10-12 years’ experience in customer marketing, branding, retail channel management, preferably related to pharmaceutical sector

- Prior experience with Chemist Channel is a must

- The candidate may come from FMCG and / or OTC sectors

- Strong collaboration skills, and experience in mobilizing cross-functional teams made up of internal and external constituents

- Creative thinker with proven marketing campaign experience

- Proven listening, negotiating and influencing skills

- Strong analytical skills with an proven ability to “learn new skills” and “think on the feet”

- Credible, confident and articulate, with good presentation skills

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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