Marketing Head - Strategy/New Prod Dev - Auto

Marketing Head : Strategy/ New Product Development : Haulage : Automobile Company

Designation : Marketing Head Strategy Formulation/Execution : Haulage : Auto Manufacturer

[Note :ONLY Candidates with 8-15 years of experience in Automobile Industry should apply]

Company Name : Leading Name in the Automobile Sector

Job Description :

- Strategies monthly activity plan considering the market movement

- Keep the management posted on market happenings and communicate haulage strategies (with deviations, if required) to meet the desired Haulage sales plan, which will include Areawise target , manpower deployment requirement, major activity focus – dealer wise/ application wise.

- Carrying out survey to get information on key buying criteria’s, operational economics, brand perception, customer satisfaction etc.

- Study of competition, competitor vehicles, usage conditions, economics etc.

- Collecting data about dealer networks, field sales teams etc. on a continuous basis for use in marketing.

- Working with the regional team to achieve desired target volumes.

- Key Finance tieups with Key financiers to enhance sale.

- Training material to develop business acumen for dealer / company sales executive with special focus on Product USPs

Desired Candidate Profile :

- Candidates having a mininum 8 years of experience in Strategy formulation/Execution, New Product Development in Automobile sector (Haulage) Category.

- B.TECH is must and M.B.A.degree would be an added advantage.

- Shortlisted Candidate will be called directly.