Primary Responsibility:

1. Brand Management

a. Custodian of Brand for the State ; leads the Agenda of Brand Building and Brand Development

b. Creates the Brand Marketing Plan and executes marketing calendar for main station and support the cluster stations for their marketing activities.

c. Leads the consumer immersion for the Station to ensure there is regular interaction with the youth of the city and regular inputs are provided to Programming on Content

d. Creating Buzz around Brand Mirchi to improve Brand Saliency and Imagery scores

e. Leads the Digital Initiative for the State and champions the Digital marketing calendar to grow the online presence

2. Growing the Listenership Base by developing a Full year Marketing calendar with focus on specific TG. Driving the Market Research and feeding into the Product portfolio to grow listenership

3. Working closely with Programming to develop content in terms of Music, Content, Movie tie ups

4. Collaboration with Local Movie industry and Premium Events in the City

a. Leveraging the Sandalwood content and star cast to get the halo effect on Brand

b. Tie-ups: Partnering with One large Non Movie Event like Beauty and Sports to build Brand Salience

5. Support revenue functions (internally) with idea generation, execution of plans and data reports.

6. Reporting and MIS

a. Mining the RAM and other research reports to generate insights for both programming and Sales function

7. Research orientation

a. Leading the Research work for product development and Brand Building

Other Responsibilities

1. Decision making in crisis situation (related to marketing)

Liaison:

1. Internal

a. Finance

b. Sales

c. MA

d. FIM

e. Corporate Marketing

2. External

a. Agencies - PR, Advertising & Event

b. All Media Houses

c. Film Industry - Celebs, Producers, Directors

d. Film Industry Bodies

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