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13/02 Savio Rathod
Sutra Services Pvt. Ltd.

Views:3259 Applications:283 Rec. Actions:Recruiter Actions:17

Marketing Head - Online/Internet (7-14 yrs)

Delhi/NCR/Chennai Job Code: 131731

Role Description:

Develop and implement market growth strategies that drive increased brand awareness, value and profit to foster an end user and customer-centric marketing culture to ensure the ongoing delivery of superior marketed products and solutions. He/she will also develop and refine key marketing processes, identify and lead significant marketing innovation projects and lead and manage marketing as a critical technical competency within the business.

Key Responsibilities:

- Responsible for delivering the company's strategic planning including corporate positioning, market and competitive analysis, customer segment selection and penetration plans; related product positioning, driving the business forward through key marketing channels such as Print/Television/Newspapers etc.

- Responsible for marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events; collateral materials; analyst and market research management, TV shows, branding and content, either directly or on an outsourced basis.

- Responsible for managing all communication to drive leads and ensure, through gap analysis, appropriate support to correct performance within cost effective targets.

- To review/analyse the performance of all sites and for campaign reporting.

- To ensure that revenue and costs per acquisition are managed along with delivery of ROI.

- Define and direct marketing programs for demand creation, lead generation and interface with sales for lead tracking and management.

- To work with the wider Business Development Team to improve customer attraction and retention.

- Ability to plan and manage at both strategic and operational levels.

- Develop and track metrics and success criteria for all marketing programs and activities.

Competencies:

- Ability to interpret brand parameters, vision goals; to set up a robust plan for achieving through communication vehicles, sell the vision and execute it.

- Knowledge of principles and methods for showing, promoting, and selling products or services. This includes marketing strategy and tactics, product demonstration, marketing techniques and marketing control systems.

- Knowledge of principles and processes for providing customer and personal services. This includes customer needs assessment, meeting quality standards and evaluation of customer satisfaction.

- Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods and coordination of people and resources.

- Knowledge of media production, communication and dissemination techniques. This includes alternative ways to inform and entertain via written, oral and visual media.

- Demonstrated skill in the design and execution of marketing, communications and public relations activities, including marketing collaterals.

- Demonstrated experience in hiring, training, developing, supervising, appraising and retaining personnel.

- Ability to work in a fast-paced startup environment, adaptability to rapid change.

- Experience of budgeting, reporting and analysis.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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