Marketing Head - FMCG

Role Specific :

The role requires the person to be stakeholder responsible for Products, Brand, Marketing Operations and Sales Force .

Responsibilities :

Marketing Strategy :

- The Senior Marketing Manager will be responsible for defining the marketing strategy for GIIS India Schools by effectively collaborating with the higher management.

Marketing budget :

- Instrumental in developing the annual marketing budget with an eye of detail on optimizing the marketing spend.

- Maintain and report the ROI of marketing campaigns on a regular basis to higher management

Marketing Operations :

- Track, record and measure marketing activities. Derive critical insights from marketing data and implement thereby resulting in greater efficiencies in operations.

- Report marketing activities for review with management on a regular

Design Incentive & Loyalty Programs to keep sales force motivated.

- Create seasonal marketing campaigns & promotions to maximize sale force recruitment, establishing alliances, developing promotional opportunities in print, online & via marketing/media partnerships.

Candidates with 10-15 years experience -with being in leadership role for min 3-4 years.

Exposure in marketing covering Product PR & Marcom and Promotion,Marketing