Marketing Head - eCommerce

We are looking for the position for Head- Marketing (Level of VP/GM) with Leading online company based out of Noida

Job Description:

- Development and implementation of the brand strategy.

- Develop and drive marketing and communication strategies and initiatives that will result in increased visibility and further establishing our though leadership position. This included execution of marcom, brand and social media strategies.,

- Guiding the day to day activities of marketing team

- Work closely with product development and product management to assist in prioritizing strategic direction and feature/product priorities.

- Manage social media presence and direct programs to improve social media reputation and recognition.

- Undertake continuous analysis of competitive environment and consumer trends.

- Align, create and manage marketing campaigns to increase leads, opportunities, and upsell to existing customers, increase web presence, visitor traffic and lead generation.

- Developing and managing online and offline marketing campaigns.

- Brainstorm new and creative growth strategies.

- Measure and report performance of all digital & brand marketing campaigns, and assess against goals (ROI and KPIs)

- Utilize strong analytical ability to evaluate end to end customer experience across multiple channels and customer touch points

- Responsible for implementing branding and eminence building activities including marketing communication, branding and promotion, covering above-the-line and below-the-line campaigns to create an integrated marketing strategy.

Requirement:

- Minimum 7-10 years of experience in progressive marketing roles at the senior management level

- MBA from a premier B School

- High degree of curiosity, passion for excellence

- Above average intellect