Company - Philips
Candidate Prerequisites
Position Title - Marketing Manager - Hair & Beauty
Consumer Lifestyle- Marketing
Location & Area looking after (for sales)
Location: Gurgaon
Business Division & Reporting to
Business division: Consumer Lifestyle- Reporting to Director- Marketing (PC & H&W)
Key Competencies/ Proficiency
- Developing Market Knowledge
- Generate Insights for New Product development
- Develop Marketing Strategy
- Create Value Propositions
- Execute Marketing & Sales Plans
- Manage Business Relationships
Qualification - MBA from premier institure
Experience - 4-6 years, Sales & marketing experience.
Age (yrs) & Gender Pref.( M/F/Any)
Gender: Any
Job Profile in Brief
- Manages top and bottom line of the CO for the BU/category
- Ensures BU sales and margin targets are met in the CO – is link between Sales function and BU, and manages SKU portfolio/rationalization/stock
- Initiates corrective actions where necessary
- Runs the annual business planning cycle of the CO for the BU/category
- Owns the business planning and review cycle (AOP/RoFo, etc.)
- Creates and executes CO marketing plans (in line with BU marketing strategy, covering relevant categories, incl. A&P).
- Drives One Page Strategy translated into specific account plans
- Responsible for local Demand Plan (RoFo and SMOS) for BU/category
- Insight generation for proposition development
- Works with Bu team for insight generation, testing, proposition development and testing
- Brand communication & Activation
- Develops and executes proposition activation plans (incl. A&P) based on consumer & shooper insights
- Owns CO activation budget for the BU/category (A&P)
- Creativity /Out of Box Thinker
- Acts as prime interface to BU MMs
- Tracks sales, market shares and margins.
- Responsible for GFK analysis of own market
- Drives and shares local market insights (incl. marketing effectiveness), requirements for BU/category, and activation best practices
- Functions as lead country on certain initiatives by providing direct input to category
Preferred candidates - FMCG companies, Beauty, Youth Space
Please send your resume to dakshinamurthy.xime@gmail.com
