Our client is a world-renowned premium cookware brand. Established in 1925, the inception of the business can be traced back to France.

- The company has a range of high-quality cast iron cookware, multi-ply stainless steel, toughened non-stick, and stoneware, along with its outstanding range of wine accessories. In its 100 years of existence, the brand has been trusted by leading cooks globally.

- The products of the company are now sold in more than 60 countries around the world including the US, UK, Japan and Australia.

As the Marketing & Communications Specialist,your key responsibilities will be to:

- Contribute to the strategic development of the e-commerce channel and web store of the brand in India

- Under the direction and guidance of the Commercial Manager, assist in the development and implementation of a full strategy for pricing, promotion and packaging of products across all product categories and business channels in line with company objectives

- Develop and deliver the PR strategy for the brand in India and core product categories in line with business objectives to maximize brand awareness and consumer penetration

- Develop and assist the complete process of the Indian e-commerce start up

- Manager customer relationships

- Develop and deliver the strategy and activity for designated category brands in line with Company objectives and current communication strategy in order to maximize market share and profitability

Candidate Profile :

- Excellent command of written English and strong communication skills

- Relevant experience of marketing, brand and product management, PR and communications for a premium brand

- Must have knowledge of the blogging community that is relevant to the organization's field

- Knowledge in Photoshop and HTML skills, with the ability to design, create newsletters will be preferred.

- Experience of managing an online store using an E-Commerce platform - Magento or equivalent will be preferred

- Experience of uploading web content via a CMS system will be preferred

- Must have SEO knowledge and understanding and optimizing for natural search, as well as PPC

- An understanding of web analytics, customer databases and CRM.

- An active interest in current thinking on digital marketing and best practice.

- Creative and imaginative with a keen eye for detail.

- Passionate about getting the job done efficiently and quickly without compromising on quality.

- Confident and outgoing personality

- Well organized and self-motivated

- Computer proficient with Microsoft Office

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