Assist the Commercial Manager India to:   - Develop and implement an effective and measurable Marketing, PR and Communications strategy across all product categories, in line with overall business and brand objectives.  - Contribute to the strategic development of the E-Commerce Channel and Web Store.  - Under the direction and guidance of the Commercial Manager, assist in the development and implementation of a full strategy for pricing, promotion and packaging of products across all product categories and business channels in line with Company objectives.  Main Responsibilities :  Marketing & PR Communications:  - Develop and deliver the PR strategy brand in India and core product categories in line with business objectives to maximize brand awareness and consumer penetration.  - In conjunction with the Commercial Manager India develop a 3-year PR strategy, brief and execute an annual PR plan with selected PR agency and partners on-line and off-line, ensuring effective consumer driven PR activity to achieve brand and business plan objectives.  - Manage the PR budget (within total brand marketing expenditure) prioritizing category investment in-line with agreed brand objectives as discussed and agreed with the Commercial Manager India.  - Manage ROI analysis on all key PR activities against planned, presenting results and recommendations to Commercial Manager, Senior Management and Board of Directores.  - Reporting of all marketing activities to responsible parties of Group (monthly press-clippings, analysis of competitors- activities and similar).  - Measure and report performance of all marketing campaigns, and assess against goals (ROI and KPIs).  - Successfully manage and champion PR within the business and regularly communicate PR plans and activities to the Head of Marketing of Group (weekly activity updates, presenting PR strategy and activity at international business conferences/meetings).  - Communicate PR plans and activities to sales teams (weekly updates).  - Build, support and be in close relationship with targeted media groups such as magazines, TV, radio and internet together with PR agency in order to form brand loyalty among these groups.  - Actively work with journalists/media together with PR agency during organization of brand shootings to represent brand items for website, newsletters, brochures etc.  - Organization of press-events (press-breakfasts and events with media, interviews, press-tours, master classes for journalists etc.) together with PR agency.  - Writing of press releases and info letters.  - Manage the Brand image database and coordinate with the global teams/local vendors in creating all artwork and content for Brand.  - Manage and implement Retail Marketing and assist in formulation of collateral such as POS, leaflets, range guides, store visuals etc.  - Ensure the acquisition, production and realize the distribution of all printed materials to all stores, customers and communication channels.  - Communicate and negotiate with Mall Management teams on branding spaces, collaborations, communication and events to drive brand awareness and sales.  - Support the planning and execution of communication campaigns aimed at increasing sales.  - Attend and support, as directed, relevant fairs and exhibitions in India and internationally.   - Manage any other duties as required in addition to the above that will be both reasonable and within role capabilities.   - Develop and maintain productive working partnerships with all team members.  - Ensure that at all times you are aware and take care of your health and safety and that of others by complying with health and safety obligations, particularly by reporting promptly any defects, risks or potential hazards.  Main Responsibilities: e-Commerce:  - Develop and assist the complete process of the Indian e-commerce start up.  - Update all texts, visual, products, information and prices of the corporate website and e-Store India.  - Manage new product database.  - Manage Promotion Operations and Sales online.  - Managing CRM.  - Managing the execution and delivery of email/SMS campaigns including tracking and reporting.  - Responsible for management of social media presence on all relevant platforms.  - Maintenance of social media (Facebook, Twitter, Instagram etc.)  - Observe the effective impact of social media programs and study, evaluate and report on the effectiveness of these campaigns.  - Must be able to monitor current trends in social media tools, trends and applications.  Main Responsibilities Marketing:  - Develop and deliver the strategy and activity for designated category brands in line with Company objectives and current communication strategy in order to maximize market share and profitability  - Write product plans and detailed strategies for product ranges and implement these to generate measurable results.  - Identify and exploit business opportunities through sound research and analysis including monitoring of sales performance and analysis of competitor and market activity.   - Manage the profit and loss for each product ensuring that any issues with these are highlighted and action taken where necessary.  - Effectively manage relationships with all external suppliers (PR, Advertising, Packaging, research etc.) to ensure that set objectives are met within time and in budget.  - Formulate close and effective working relationships and lines of communication with the Sales team.  - Successfully manage and champion new product development, implementing marketing initiatives and managing the process from concept to conclusion, to ensure the achievement of measurable results within time and budget parameters.   - Build relationships with PR agencies and media groups to develop and manage consumer press advertising campaigns.  - Attend and assist as directed at shows and events either in India or abroad.  - Explore potential opportunities of association with Brands/Hotels/Chefs/Bloggers etc to increase brand awareness and sales  - Support distributor in driving brand awareness in the Horeca channel and create programs to strengthen relationships with hotel  - Provide Marketing Support to all wholesale partners and retail marketing/POS support at all points of sale and other wholesale partners  - Assist as directed with - day to day- marketing activities   - Carry out from time to time and as directed, any other duties as required in addition to the above that will be both reasonable and within your capabilities.  Personal Specification:  - Excellent command of written English and strong communication skills  - Relevant experience of marketing, brand and product management, PR and communications for a premium brand  - Direct exposure to handling PR and Marketing communications preferred  - Must be able to proofread translations of website content, newsletters, flyers etc.  - Must be able to copy write press-releases, info letters etc. when needed.  - Must have in depth knowledge of different social media platforms like Twitter, Facebook, Instagram, You Tube, Flickr, LinkedIn etc.  - Must have knowledge of the blogging community that is relevant to the organization's field.  - Knowledge in Photoshop and HTML skills, with the ability to design, create newsletters will be preferred.  - Experience of managing an online store using an E-Commerce platform - Magento or equivalent will be preferred.  - Experience of uploading web content via a CMS system will be preferred.  - Must have good technical understanding and ability to use new tools quickly and must have SEO knowledge and understanding and optimizing for natural search, as well as PPC.  - Previous experience working in E-Commerce and online in marketing, including implementing e-mail campaigns for a premium brand preferred.  - An understanding of web analytics, customer databases and CRM.  - An active interest in current thinking on digital marketing and best practice.  - Creative and imaginative with a keen eye for detail.  - Passionate about getting the job done efficiently and quickly without compromising on quality.   - Confident and outgoing personality.  - Excellent attention to detail.  - Well organized and self-motivated.  - Ability to work effectively under pressure and to tight deadlines.  - Sound understanding of marketing principles.   - Computer proficient with Microsoft Office.

Delhi NCR

Marketing & Communication Specialist - eCommerce Startup 

Marketing & Communication Specialist - eCommerce Startup  ,Job Description for Marketing & Communication Specialist - eCommerce Startup  in Maquette Consulting Group in  Delhi NCR for (3-5) years of experience. Apply Now!

Job Description for Marketing & Communication Specialist - eCommerce Startup  in Maquette Consulting Group in  Delhi NCR for (3-5) years of experience. Apply Now!