Marketing/Campaign Analytics - BFSI

Please find the Job Description.

We are hiring for marketing/ campaign analytics professionals.

- Key Responsibilities:

- Interface with client managers or marketing managers to align on marketing campaign objective.

- Provide consultation on campaign sizing and targeting segmentation to the client manager, marketing managers and merchants.

- Suggest and apply industry wide best practices on segmentation and campaign execution

- Develop and execute campaigns using a proprietary campaign management tool for B2C Campaigns and SAS

- Interface with third party vendors e.g. Letter shop for successful delivery of file.

- Interface with Campaign Analysis team to ensure segmentation will be measurable post campaign

- Utilize various tools for population Sizing, Segmentation, defining Mail vs Control

- Suggest recommended course of action for future campaign optimization

- Assist the client campaign execution team in tracking of a. campaign projects b. campaign analysis c. ad hoc requests

Qualification:

Bachelor's or Master's degree in Business or Analytical focus (e.g. Finance, Statistics, or Economics) and/or Engineering plus three years work experience in relevant Industry and Domain

- Exposure to Campaign Management life cycle Strong Skill in usage of Campaign tools, SAS EG, VBA for Excel, MS Office

- 2 years+ experience on standard Campaign management using tools like SAS, Epiphany, Unica etc.

Satyajeet