HR Consultant at Visiopa
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Marketing Automation Specialist - Education (2-5 yrs)
Salary offered: 7 - 12 LPA
Location : Mumbai
Experience : 2 - 5 Years
Function : Sales & Marketing
Vacancy : 1
Job Description :
Summary:
You own everything between lead acquisition and final sales. You are the go-to guy for lead nurturing, automation and all things marketing-tech in the funnel.
Role:
- Design and Develop the lead nurturing strategy across verticals (data, digital, product and entrepreneurship) and channels (email, SMS, website, webinars, notifications, 1:1 sessions, direct marketing etc.)
- Analyse, Segment and Maintain the lead database and build consumer journeys (triggered and manual) to push them towards the next step in the funnel
- Engage the inactive lead base and build relationships with them via content, webinars, newsletters and other vehicles.
- Own and Execute campaigns using the marketing automation tools and solutions
- Work with the program and marketing teams on the email marketing and nurturing plans
- Design high converting landing pages for webinars and events and focus on conversion rate optimisation
Requirements:
- 2-5 years of experience in email marketing, lead nurturing and marketing automation or a digital marketer with an inclination towards email marketing, content and lead nurturing
- B2B marketing experience is a plus
Working Days : 5 Days a Week (9:00 AM to 5:30 PM)
Job Nature : Full Time
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