Marketing Automation Specialist - Education

Salary offered: 7 - 12 LPA

Location : Mumbai

Experience : 2 - 5 Years

Function : Sales & Marketing

Vacancy : 1

Job Description :

Summary:

You own everything between lead acquisition and final sales. You are the go-to guy for lead nurturing, automation and all things marketing-tech in the funnel.

Role:

- Design and Develop the lead nurturing strategy across verticals (data, digital, product and entrepreneurship) and channels (email, SMS, website, webinars, notifications, 1:1 sessions, direct marketing etc.)

- Analyse, Segment and Maintain the lead database and build consumer journeys (triggered and manual) to push them towards the next step in the funnel

- Engage the inactive lead base and build relationships with them via content, webinars, newsletters and other vehicles.

- Own and Execute campaigns using the marketing automation tools and solutions

- Work with the program and marketing teams on the email marketing and nurturing plans

- Design high converting landing pages for webinars and events and focus on conversion rate optimisation

Requirements:

- 2-5 years of experience in email marketing, lead nurturing and marketing automation or a digital marketer with an inclination towards email marketing, content and lead nurturing

- B2B marketing experience is a plus

Working Days : 5 Days a Week (9:00 AM to 5:30 PM)

Job Nature : Full Time