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12/02 Karthikeyan Durai
Talent Aquisition Lead at Neeyamo Enterprise Solutions

Views:6424 Applications:71 Rec. Actions:Recruiter Actions:26

Marketing Associate - Legal (3-8 yrs)

Pune Job Code: 305518

Marketing associate

Responsibilities :

- Execute our brand story themes, client personas, customer path-to-purchase, editorial calendar and distribution strategy to meet content marketing goals

- Help create, manage and maintain editorial calendar across blog, social media channels and email channel

- Create compelling multi-media marketing content/collateral to generate brand awareness, PULL sales and lead generation.

Content includes :

- Product websites, Blogs, White Papers, Newsletters, LinkedIn Articles, emails, Videos, Thought leadership viewpoints, infographics, contributed articles, corporate collateral, ebooks, and website copy, etc.

- Collaborate with and supervise (if required) 3rd party content development analysts, freelance writers and industry influencers as well as internal design staff

- Manage and deliver multimedia marketing content aimed at our prospective or installed base of customers across various channels

- Measure impact of content using analytics; recommend content types to support marketing efforts based on measurable data.

- Track and analyze content metrics and budget, plans and programs to the achievement of agreed upon objectives (lead generation, conversions, sales).

- Collaborate with other marketing and sales functions to develop and execute campaigns to drive customer awareness, customer acquisition and improve satisfaction

- Drive content strategy and improve digital content assets to enhance customer and stakeholder engagement

- Create, execute and measure product marketing campaigns, promotions, meetings and conferences

- Optimizing content for search (SEO) and UX for all channels including web, mobile, social and email.

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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