Talent Aquisition Lead at Neeyamo Enterprise Solutions
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Marketing Associate - Legal (3-8 yrs)
Marketing associate
Responsibilities :
- Execute our brand story themes, client personas, customer path-to-purchase, editorial calendar and distribution strategy to meet content marketing goals
- Help create, manage and maintain editorial calendar across blog, social media channels and email channel
- Create compelling multi-media marketing content/collateral to generate brand awareness, PULL sales and lead generation.
Content includes :
- Product websites, Blogs, White Papers, Newsletters, LinkedIn Articles, emails, Videos, Thought leadership viewpoints, infographics, contributed articles, corporate collateral, ebooks, and website copy, etc.
- Collaborate with and supervise (if required) 3rd party content development analysts, freelance writers and industry influencers as well as internal design staff
- Manage and deliver multimedia marketing content aimed at our prospective or installed base of customers across various channels
- Measure impact of content using analytics; recommend content types to support marketing efforts based on measurable data.
- Track and analyze content metrics and budget, plans and programs to the achievement of agreed upon objectives (lead generation, conversions, sales).
- Collaborate with other marketing and sales functions to develop and execute campaigns to drive customer awareness, customer acquisition and improve satisfaction
- Drive content strategy and improve digital content assets to enhance customer and stakeholder engagement
- Create, execute and measure product marketing campaigns, promotions, meetings and conferences
- Optimizing content for search (SEO) and UX for all channels including web, mobile, social and email.
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