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Marketing Analytics Role - Retail Domain - Consulting Firm (5-12 yrs)
Job Title : Marketing Analytics - Retail Domain - Consulting Firm
Job Title: Industry Leader
Company : A leading Consulting firm
Job Location : Bangalore
Experience : 5-12 years
Requirements :
- 5+ years of industry experience which include analytics work done in Retail (Sales & Marketing Reporting, Customer Analytics, Campaign Management/Customer Life Cycle, Social Media Analytics) industry with a strong technical mindset.
Education : Statistics Background/ Engineering / MBA from top College
Technology : Statistics Modelling, SAS, R, SPSS OR SQl
Job Description :
- Defines the roadmap for the client delivery
- Responsible for Analysis, Profiling, Segmentation, Insights Sharing, MIS and Dashboards
- Manage tactical Adhoc requirements and strategic predictive models and actions
- Manage the campaign lifecycle with ownership for campaign ROIs
- Develops specifications for converting information from data files into formats suitable for analysis and performs exploratory data analysis
- Ability for exploratory data analysis with good understanding of SQL and Data analysis tools
- Look for possible problems and investigates inconsistencies with data or with processing and take action to resolve problems
- Aptitude to learn about the data fields relevant to various kinds of portfolios and about methods used by customers to store and retrieve data
- Build scoring algorithm designs specifications applying various statistical procedures to the data, analyses output and determines the next action
- Produces reports and summaries for presentation to business users and depict data graphically for inclusion in presentations
- Maintains records of project progress and revisions and coordinates project archival and documentation procedures.
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