Requirements:  - Marketing expertise with exposure to one or more industry verticals and Marketing Analytics, preferably exposed to database technologies and analytical tools.   - The candidate should have a minimum of 12 years of experience and candidate who have spent time in any of these organizations will have an added advantage.  Key skills required areas are:  - Practice management  - Understanding and hands on experience of working with large and complex data sets  - Marketing Analytics (Campaign Analytics, Web Analytics, SEO)  - Knowledge of social media and related analytics  - Customer Churn Analytics  - Predictive Modeling skills  - Above Analytics experience must include work on conceptualizing analytics and driving insights and not just project / program management of analytics deals.  - Experience with driving analytics across multiple industries / offerings  - Collaboration Skills to work across multiple stakeholders; business leaders, delivery leads, account management and operational excellence teams and promote effective cross-team working  - Advanced reporting / report planning skills to put a monitoring and reporting framework in place and execute it on a periodic basis for all stakeholders  - Understanding of campaign management areas  - Detailed knowledge and past or current hands-on experience to the latest Tools and Technologies  Overall Purpose of Job:  - Driving analytics for Marketing Offerings  - Developing insights and delivering client business impact in terms of revenue increase, operation cost reduction, working capital reduction etc.  - Building a best-in-class analytic capability for excellence in execution of analytics delivery  Responsibilities/Authorities:  - Define/ conceptualize analytics for Marketing Offerings  - Evaluate/ select appropriate analytics tools  - Build and Lead a team of analytics professionals to run ongoing project based analytics for top clients  - Discuss results/ideas with the company and its clients  - Come up with new ideas on analytics  - Identify opportunities to link analytics with industry insights and client business impact  Basic Qualifications:  - Total Experience : Min of 10-12 years  - MBA/ Engineers/ Masters from Top Tier Institutes  - Excellent communication skills - written and verbal  - Math / Stats background is plus  - Strong Business understanding  - Strong knowledge of and experience in analytics across the Marketing domain including areas of Social Media, Digital Marketing and Customer Churn  - Good team handling experience of having handled minimum 25-50 analysts  - Good experience in predictability analytics such as Statistical analysis, Optimization, Predictability modeling, Forecasting, etc.  - Good knowledge of multiple Statistical tools and applications  - Ability to engage in Business discussions

Mumbai

Bangalore

Marketing Analytics Lead 

Marketing Analytics Lead  ,Job Description for Marketing Analytics Lead  in AceProHR in  Mumbai Bangalore for (10-16) years of experience. Apply Now!

Job Description for Marketing Analytics Lead  in AceProHR in  Mumbai Bangalore for (10-16) years of experience. Apply Now!