Marketing Analytics (SAS based) cross sell Strategy  Position in marketing analytics role in Noida  Main Duties and Responsibilities :   - Develop predictive models & targeting strategies to support Marketing efforts  - Develop and execute a comprehensive cross sell, retention and growth strategy for existing customers, both for assets & liabilities  - Increase awareness and market share for deposits through product/event led campaigns  - Value added offers and services to customers to improve customer engagement  - Design and implement a Customer Life Cycle Management (CLCM) program to improve customer service & brand experience, increase product penetration and control attrition  - Production of regular performance monitoring across all marketing campaigns  - Performance monitoring of models / scorecards   - Identification of enhancements within agreed parameters to optimize performance  - Engage with on-shore partners and business heads to execute analytics projects in line with business expectation  Requirements :   - Extensive experience in marketing analytics for retail lending portfolio  - Knowledge of retail financial services & products  - Aptitude for using statistical programming languages   - Strong tracking records in developing the best-in-class tools and models for large financial institutions   - Strong analytical background, data driven, results orientated  Preferred :  - Strong understanding of lending products from marketing, finance, risk and policy perspective  - Proficiency in SAS and SQL, or other suitable statistical programming language  - Knowledge of Credit Industry Product lines   - Knowledge of portfolio and customer dynamics  - Masters in Statistics, Mathematics, Economics, operational research field, CA, Engineer, MBA  Shilpi 09899180581

Delhi NCR

Marketing Analytics - Cross Sell Strategy - SAS - BFSI 

Marketing Analytics - Cross Sell Strategy - SAS - BFSI  ,Job Description for Marketing Analytics - Cross Sell Strategy - SAS - BFSI  in Ewyn in  Delhi NCR for (3-8) years of experience. Apply Now!

Job Description for Marketing Analytics - Cross Sell Strategy - SAS - BFSI  in Ewyn in  Delhi NCR for (3-8) years of experience. Apply Now!