Market Research Manager - FMCG

The opening is with a leading FMCG company in United kingdom.

Job location : United Kingdom.

Mandatory: Candidates currently in United Kingdom or have work permit for United Kingdom.

Market Research – Europe.

- Ensures the consumer/shopper is at the heart of all in market execution decisions made by the business.

- Consumer and Market Insights based on understanding our customers and translating that knowledge into sound business practice in the pursuit of long-term goals

- Being ultimately responsible for all consumer based research for the Brand, brand forecasts and brand knowledge within the Area and ensure consistency with global approaches.

- Ensures superb creation of all communication developed and used to influence consumers and drive consistency and uniformity wherever applicable to minimize duplication.

- Provides action orientated understanding of the health of the brand that will fundamentally improve the go to market plans in place across the Area

- Reviews business objectives with Power brand Director and Trade Marketing Manager to develop, manage and execute research plans to best support innovation / go-to-market strategy

- Develops a comprehensive understanding of the Brand Communication objectives and use research models to evaluate the effectiveness of the Brand communications

- Provides independent in-depth consumer journey insights across the area that will support brand strategy, NPD & EPD projects and BDI rollouts.

- Develops and builds strong relationships with Global and Area and analytical teams to leverage and contribute to the insights and learning’s and development

- Ensures all market dynamics data for the brand across the Area is reliable and actionable and cover all competitor brands; strong focus and involvement in managing the business and NPD pipeline

- Develops and implements best practices for the Brand across the Area, ensuring methodologies and structure is in place to consistently deliver accurate growth models clearly indicating size of opportunity.

If interested, kindly share your resume asap.

Please mention your current and expected Ctc as well

Vidya.Venkat | Talent Acquisition and Group Operation