Posted By
Ekta Agrawal
Resource Executive at Global Consultancy and management Services
Last Login: 07 October 2016
3279
JOB VIEWS
240
APPLICATIONS
14
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
165490
Looking for Candidates for a leading QSR based at Gurgaon location.
Kindly go through the below mentioned JD:
Experience :
Essential:
- 6-7 years of marketing work experience panning innovation and activation in leading FMCG or retail company.
Desirable:
- Know-how and hands on experience in ATL (TV Commercial) communication
Duties and Responsibilities :
- Innovation : Communication - 70% : 30%
- Lead menu vision and product development based on foresight, category trends and consumer research to ensure a robust and differentiated innovation pipeline for the brand
- Eagerly seek out best practices across the Yum! System and support implementation & assimilation of the same
- Identify key gaps and provide clear specific briefs to the R&D and SCM teams for product and packaging development
- Test and validate platforms and new layers via robust consumer and operations tests and strong business case planning.
- Use research to form clear consumer insights and develop actionable plans for products/layers
- Understand the brand/layer business model & key variables that can influence it.
- Translate general understanding into executable pricing strategy at a portfolio level
- Lead cross functional teams and manage multiple project networks for introduction of new products and align franchise partners on investment decisions
- Able to write clear and simple briefs to bring alive the product proposition and consumer benefit in line with the brand identity and judge creative output vis-à-vis the brief.
- Able to write media briefs, review channel mix and drive innovation in activation plans across all media including PR and social/digital media based on creative and campaign objectives
Skills Required :
- Appreciation of consumer attitudes, behaviors and trends
- Excellent skills in project management, analytical & logical reasoning, creativity & presentation.
- Strong team player with ability to establish rapport & credibility quickly to drive action with cross functional teams.
- Self-starter with experience of working in a busy, fast paced environment with strong multi-taking capabilities
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Posted By
Ekta Agrawal
Resource Executive at Global Consultancy and management Services
Last Login: 07 October 2016
3279
JOB VIEWS
240
APPLICATIONS
14
RECRUITER ACTIONS
Posted in
Sales & Marketing
Job Code
165490