Market Innovation & Communication - QSR

Looking for Candidates for a leading QSR based at Gurgaon location.

Kindly go through the below mentioned JD:

Experience :

Essential:

- 6-7 years of marketing work experience panning innovation and activation in leading FMCG or retail company.

Desirable:

- Know-how and hands on experience in ATL (TV Commercial) communication

Duties and Responsibilities :

- Innovation : Communication - 70% : 30%

- Lead menu vision and product development based on foresight, category trends and consumer research to ensure a robust and differentiated innovation pipeline for the brand

- Eagerly seek out best practices across the Yum! System and support implementation & assimilation of the same

- Identify key gaps and provide clear specific briefs to the R&D and SCM teams for product and packaging development

- Test and validate platforms and new layers via robust consumer and operations tests and strong business case planning.

- Use research to form clear consumer insights and develop actionable plans for products/layers

- Understand the brand/layer business model & key variables that can influence it.

- Translate general understanding into executable pricing strategy at a portfolio level

- Lead cross functional teams and manage multiple project networks for introduction of new products and align franchise partners on investment decisions

- Able to write clear and simple briefs to bring alive the product proposition and consumer benefit in line with the brand identity and judge creative output vis-à-vis the brief.

- Able to write media briefs, review channel mix and drive innovation in activation plans across all media including PR and social/digital media based on creative and campaign objectives

Skills Required :

- Appreciation of consumer attitudes, behaviors and trends

- Excellent skills in project management, analytical & logical reasoning, creativity & presentation.

- Strong team player with ability to establish rapport & credibility quickly to drive action with cross functional teams.

- Self-starter with experience of working in a busy, fast paced environment with strong multi-taking capabilities