Do big brands excite you?   - Are you looking for handling large brands independently, in a non-restrictive culture which allows you to lead rather than follow, an atmosphere where learning by doing is the working style?  - Does your experience help you understand customers, what makes them buy, and design programs that make them buy your product?  - Do you have it in you to own, steer, enhance and deliver brand and business goals?  - Do you think every now and then, that if you had the freedom, you could come up with a brilliant marketing tactic that could turn the deliverables up-side down?  - Are you a stalwart in handling brands for your clients, or a product manager who works the brand or part of a marketing team enhancing brand value?  If the answers to most of the questions above is YES, please go ahead, read through!  The Opportunity:  - This is an opportunity to work for one of the biggest education provider and best brands in India in the education business with a turnover of 1000 cr+.   - The business is spread across international geographies including India, with almost 50% of the employees across the globe.   - Manipal University is the biggest brand and home to top ranking institutions across various streams as against institutions specializing in certain streams.   - This is an opportunity to manage and work with the most preferred brands in the Campus (Manipal University) and Distance Education Space (Sikkim Manipal Distance Education)  - You will be working with the most innovative Marketing Team which has redefined how Education can be marketed - 40 Member Marketing Team with people from the top tier institutions having worked in Consumer Marketing, FMCG, IT, Automobile, etc.  - This team handles marketing spends to the tune of Rs. 50+ Cr per year, supported by the best of agency brands - Ogilvy, Mindshare, etc.  - The opportunity will allow you to handle the big exciting brands, Student Enrollment, Student Satisfaction for 400,000+ Students   - From an exposure perspective this opportunity allows you to work in a Digital & Technology Savvy Marketing Organization.   - Today the top 2 most searched Private Education Brands in India (as per Google), bigger than the next 8 brands put together belong to the group.   - The group is amongst the top 10 Digital Spenders in India (across categories) and the top 10-15 clients for Google  - You will part of a team that manages the growing digital marketing requirements and setting up an in-house Digital Agency with a 50 Member Team  - This also allows you an opportunity to work outside India if requirements permit.  The purpose of the role:   - To develop, establish and maintain marketing strategies to meet end brand and business goals.   - Effective management of the marketing, advertising and promotional activities of the vertical aligned to, towards deliveries of KRA's mentioned below.  Who will you work with:  - Business Managers, University Officials, Creative, Online and Media Agencies. And anybody else who you think can add value to your brand to deliver the results.  - You will report into the DGM - Marketing.  Who are you:  - You are someone who has garnered basic marketing knowledge from a good institute.   - You have 7-8 years upwards of relevant experience.   - It will be an added plus if you have additionally worked in Online/Digital Marketing   - You should have worked the entire value cycle of brand management from market research/initial insights to final communication and execution.  - You should possess strong skills in understanding consumer insight and behaviors like target audience identification, attitudes and values, psychographic influences in order to have impactful brand experiences and result in enrolments.  - Proven ability to design, develop and implement both strategic programs and supporting tactics In-depth experience in all aspects of developing and maintaining brand and marketing strategies  What makes you tick:  - You thrive on working under pressure and a constantly changing environment.  - You exhibit a strong inclination to learn and move fast on the learning curve.  - You communicate brilliantly, both verbally and on paper.   - You have been told that you are a leader and have successfully led projects to success.   - You know how to work with multiple stakeholders and balance the end result while delivering stakeholder value.   What will be your key deliverables:  - Simply put - your need to deliver on strong brand and business goals.   - You need to be able understand through research, the potential consumer & industry trends, advertising opportunities and conduct competitive analysis.   - Use the above to forecast trends, provide input and make recommendations for business optimization and planning.   - Formulate and execute marketing campaigns along with the creative agency in conjunction with business team to meet set objectives while adhering to budget constraints.   - Use Online Marketing as one of the key media for brand building and student acquisition - Search Engine Marketing, Online Advertisement, Online PR, Social Media Marketing, etc.  - Learn continuously on what's working, what is not for each program based on established metrics and goals  - Initiate and manage CRM activities to use this further and increase stickiness, cross sell and upsell the offerings.  - Work with vendors and media agency to deliver the required quality and quantity of works.  - Key Metrics measured will include Brand Health parameters, Enrolments/Application Sales/Cost of Acquisition, etc.  If you think this is you, then apply here and Tell us why you want this Job

Bangalore

Manipal Global Education - Senior Marketing Manager 

Manipal Global Education - Senior Marketing Manager  ,Job Description for Manipal Global Education - Senior Marketing Manager  in Manipal Global Education Services in  Bangalore for (8-15) years of experience. Apply Now!

Job Description for Manipal Global Education - Senior Marketing Manager  in Manipal Global Education Services in  Bangalore for (8-15) years of experience. Apply Now!