Chat

iimjobs

jobseeker Logo
Now Apply on the Go!
Download iimjobs Jobseeker App and get a seamless experience for your job-hunting
16/02 K. Pushpalatha
Assistant Manager - Talent Acquisition at Manipal Global Education Services Private Ltd

Views:9011 Applications:205 Rec. Actions:Recruiter Actions:4

Manipal Global Education - Senior Manager - Marketing (10-12 yrs)

Bangalore Job Code: 422787

CRITICAL ACCOUNTABILITIES :

Strategic Planning :

- Create strategic long term as well as tactical plans and execute them with the help of internal team and external partners

- Contribute to building sound corporate strategy in line with the goals of the organization using understanding of external and internal dynamics

- Manage marketing budgets; Optimize the spends for better RoI, as per the plans of Business Team

- Competitor Analysis - Track industry and competitor news and provide regular updates to various stakeholders

Demand Generation and Campaign Management :

- Be a part of MeritTracs Go-To-Market strategy for solutions; support successful uptake of new solutions

- Run Integrated Marketing Campaigns to Generate quality leads (towards new acquisition and customer retention for new & existing products)

- Enable reach out to new businesses in International markets

- Identify and manage marketing campaigns and events for thought leadership and lead generation; ensure that MeritTrac is positioned as desired in events through promotional booths and speaking opportunities

- Brief and oversee the work of internal and external agencies, such as designers, content developers etc.

- Deliver regular reports of campaign results; maintain regular measurement of the ROI of campaigns

- Engage with customers with newsletters and promotions to enhance relationship

- Plan and build key account based marketing plans and work closely with sales and Market solution group for messaging

- Support Pre-sales & Assessment Solutions team in preparing and designing responses for large bids

Digital Marketing :

- Design, build and maintain our social media presence; build and maintain a highly engaging website and social channels

- Plan, execute and measure all web, SEO/SEM, marketing database, email, social media and display advertising campaigns

Branding & Thought Leadership :

- Devise MeritTrac brand positioning

- Develop and maintain brand standards and usage guidelines and ensure corporate adherence to it

- Develop messaging to comply to MeritTracs brand positioning across identified channels (for corporate, products and services consistently)

- Measure brand position / perception through brand audit

- Build and maintain MeritTracs reputation as a thought leader in the industry

- Plan, develop and disseminate thought leadership content in the form of Industry Research, Whitepapers, Press, Blogs

Public Relations :

- Plan, enable and execute MeritTrac public relations initiatives with the help of PR agency and generate desired coverage for MeritTrac and its leadership

- Manage MeritTracs relationships with industry bodies Association of Test Publishers, Nasscom, CII

Marketing Operations :

Reporting :

- Measure marketing activities and use this information to drive greater efficiencies in operations

- Report marketing activities for review with management

Vendor Management :

- Manage pool of vendors across requirements (content development, design, website, social media, event management etc.) who can act as an extended team to deliver marketing services

Market Analyses for New Product Development :

- Study domestic and International markets to provide inputs for new products / services

- Provide support in building solution concepts, develop solution notes and presentations for new products

- Enable the go to market strategies for the business and branding to ensure early adoption

Qualification and Experience :

- MBA with around 10 + years of experience in Marketing

- B2B marketing experience mandatory

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

Add a note
  • Apply
  • Assess Yourself
  • Save
  • Insights
  • Follow-up
Something suspicious? Report this job posting.