Manager - Strategic Alliances - Advertising/PR Firm

Manager - Strategic Alliances

1. Identifying the Alliances Partners depending on the Promotion Planned or Event (Basis the requirement of Higher Management).

2. Negotiating & Finalising the Offer or Promotion with The Alliance partners.

3. Coordinating with internal Legal & Finance team for the Agreement or MOU.

4. Roll out the Offer in Coordination with Operation Team.

5. Coordinating with Marketing & VM team and ensure all the Marketing collaterals are delivered to store in line with the agreement with the Alliance Partner.

6. Continues analysis of the offer or promotion performance and push the operation team to increase conversion of the offer.

7. Post analysis of Promotion & Offer and presenting the results to Higher Management.

8. Data Analysis ( Providing the data as per the requirement of the Business, Coordinating with DSS Team, Category team)

9. Market Research Projects (Briefing Agencies on the Project Objective, Getting the Proposal from the agencies, Developing Questionnaire, Monitoring Field Work, Ensuring Final Deliverable of Report from Agency is delivered on time and as per the Objective, Agency Relationship).

Skills:

1. Sense of ownership

2. Good communication skills

3. Analytical skills

4. Marketing Strategy Development

5. Agency Marketing

Education:

P.G/ MBA - Marketing