Manager/Sr Manager - Marketing - Startup

Job Description:

Title: Manager / Sr. Manager - Marketing

Location: Mumbai

Domain Financial Technology

Nature of Business Sale of proprietary technology product on a subscription basis. B2C, B2B and B2B2C.

Company Profile:

Client Asset Vantage is a well-heeled technology startup headquartered out of Mumbai. It is a unique wealth management - technology platform that helps wealth owners manage multiple asset classes, across multiple entities and advisors with a unique feature that it integrates accounting and data aggregation with complete data privacy. Nothing like this exists in the market today. It was born from the group's own single family office experience and pain, combined with expertise in engineering and technology.

Owing to the inter-dependency between spread sheets and accounting software, there is a huge gap in how wealth owners access, consume and evaluate critical information across all their investments. It is the first of its kind solution that is built for a family office / corporate treasury and will set new benchmarks in the industry.

The firm is also engaging with the HNI community through its Scoop website which again is a first of its kind information and member exchange platform.

Location : HQ/Branches HQ-Mumbai, India. The development centre is based in Pune, while the business team is based out of the group's Nariman Point office.

In Business Since 2013

Summary:

No Item Description:

Position Title: Manager/Sr. Manager - Marketing

Position Brief: This position shall be involved in developing the India Marketing strategy for the organization. The profile would require strong skills in Digital Marketing, Marcomm and Content Management. Understanding of HNI mind-set is critical.

Location : Mumbai

Number of vacancies 1

Key Requirements:

No Item Description:

Educational Qualifications Graduate + MBA (Marketing):

- Number of Years of Experience Considering It is a startup and a group of people with entrepreneurial mindsets, we are looking for potentials with similar approach and mindset.

Work experience:

- 10+ years in marketing function of verticals like Corporate Banking /BFSI / Luxury / Lifestyle wherein one understands pain points, challenges, customer psychology and HNI mindset.

- Understanding of the finance domain will be an added advantage. A natural flair for communication & end to end marketing skills is key to growing the technology and digital media business of Asset Vantage.

- Reporting relationships This position reports to the Business Head.

Key Responsibilities:

- Expertise in marketing activities such as branding, communication, advertising, strategy formulation, lead generation etc.

- Responsible for the generation of qualified leads through marketing efforts, executing initiatives based on assigned corporate goals and ROI targets and achievement of marketing goals.

- Plan, produce, and execute successful corporate events

- Lead the Group's brand building efforts and key trade relationships as well as support and grow individual lines of business in line with existing and emerging opportunities.

- To develop high impact marketing campaigns and business intelligence through various channels to increase usage of product.

- To guide & manage agencies for content management & digital marketing.

- Manage customer databases - own and sourced

- Conducting Market & Competitor Analysis

- Communicating marketing strategies to stakeholders/senior management/cross-functional teams across organization; act as a valuable marketing partner.

Key Technical Skills: NA

Key Functional Skills: Digital/Online Marketing, Mar-comm, Content Management, Vendor management, Lead Generation.

Domain Skills: BFSI / Luxury / Lifestyle