Media & Entertainment Recruitment at GreenRootz
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Manager/Sr Manager - Marketing - Media (4-8 yrs)
Manager/Senior Manager - Marketing - Leading Distribution Company
We are looking for a marketing professional for a leading distribution company.
Job Profile
- Building the Marketing Plan for the Year basis Business objectives
- Conceptualizing, Designing and implementing the Channel Marketing Strategy including Advertising (ATL), BTL, Promotions, Line-up and Direct Marketing activities
- Working with creative & online agencies to build campaigns & their follow through into execution
- Brand Positioning
- Identify, develop and execute the marketing and branding strategy
- Constant monitoring of competitor marketing activities and provide internal measures for the same.
- Manage brand perception by maximizing alliances and partnerships
- Support Sales Targets
- Co-ordination with other internal departments
Competencies Required:
Functional Competencies
- Understanding the processes of Brand Management, Consumer Research leading to strategic brand management
- Media Buying, Evaluation & Building Alliances, Evaluating a creative proposal / campaign
- Gaining consumer insights thru direct interactions to help build media / product innovations
- Strong Communication across levels of management
- Innovative Thinking, ability to think out of the Box
- Demonstrating an ability to think 2 levels above, thus enabling self growth
Behavioral Competencies
- Guide & Excite Creative Resources in Agencies
- Inspire Servicing Teams in Agencies towards superior execution
- Build confidence in the sales team for on-ground activations
- Getting a buy-in of the functional heads towards the planned strategy & actions.
- Self Starter, High level of drive to give shape to new initiatives
- Open to Travel
- Learning Attitude
Profile Summary
- 360 degree marketing - ATL, BTL as well as Digital marketing
Eligibility Criterion
- 4-7 years of relevant experience
- Female candidates preferred
- Preferably TV Channel / Advertising Agency/ Event Management
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