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CEO at Viva Lavida Consulting
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Manager/Sr Manager - Marketing Communications (10-13 yrs)
SPECIFIC RESPONSIBILITIES
- Serve as principal lead for assigned marketing campaigns and brand awareness activities
- Manage public relations efforts, including the agency relationship, arranging interviews, writing press releases and monitoring coverage
- Find impactful publicity opportunities through speaking roles, sponsorships and memberships
- Recommend creative and cost-effective marketing strategies for inclusion in yearly plan
- Maximize marketing effectiveness and efficiency by gathering and disseminating best practices, procedures and objectives
- Monitor marketing expenses, results, and other important metrics
- Provide writing support for all internal and external communications
- Review and edit promotional materials for marketing effectiveness and adherence to brand guidelines
- Allocate funds and support client development activities where strategy and goals reflect the proper vision and strategic position
- Plan and coordinate corporate social responsibility initiatives, cause-related marketing and other special events
- Supervise agencies, vendors and contractors as needed
- Build collaborative, consultative relationships across the organization
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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