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Consultant at Enigma Global Resoucing India (EnigmaGR)
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Manager - Sr Manager - Marketing Analytics - SAS Segmentation (2-10 yrs)
Incumbent with hardcore experience in marketing analytic with hands on in marketing mix modelling, segmentation and propensity modelling are needed for our top multi national bank.
Incumbent should have the following experience:
- Should possess experience in SAS, SQL, Excel VBA
- Should have experience in Client Life cycle Management (Acquire and activation, Cross Sell/Up Sell, Retention & Win-back)
- Hands on experience in segmentation, propensity, marketing mix modelling
- Understanding and practice of digital analytics an advantage
- Sound understanding of CRM principles, marketing automation, P&L forecasting and database marketing techniques
Interested candidates can connect on my mobile +91-7204009862.
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