Manager/Sr Manager/Chief Manager - Product - Agri Business - Rural Banking - IRMA/IIM

Position : Product Manager - Rural Banking

Grade : M1 / M2 / CM1

Location : Mumbai

Job Description

There are multiple vacancies for the role of Product Managers for different grades.

The incumbent will be responsible for:

- Penetration of the products within the Rural Banking segment Customers.

- Enhancing the customer relationship value with the bank.

- Developing the customer level strategy based on customer life cycle / stage and insights.

- Manage the customer through the life cycle right from cradle to grave. (Acquisition, on-boarding, Cross Sell, Up-sell, Attrition prevention and win back)

- Responsible for conversion of SA into Primary or investment account from secondary accounts using assets as a lever.

- Developing hypothesis and test them using champion - challenger models.

- Customer analytics in conjunction with the business intelligence unit.

- Building customer profiles and converting the thin file to thick file.

- Slicing and dicing the portfolio to develop some distinguishing insights into customer behavior

- Developing value proposition for the sub-segment for enhancing stickiness.

- Campaign management across channels - Branch, ATM, Internet, Call center, E-mail, mobile and direct sales.

- Offer management and customer profitability

- Process both sales and service as well as product improvement insights

- Working with different product, policy, and customer service and operations teams for getting the best for the customer segment.

Education & Experience :

The candidate should be a postgraduate from following B-school:

- Institute of Rural Management, Anand (IRMA)

- IIM Ahmedabad

- IIM Lucknow

- Symbiosis Institute of International Business (SIIB), Pune

- Xavier Institute of Management, Bhubaneshwar (XIMB)

- Indian Institute of Forest Management (IIFM), Bhopal

- National Institute of Agricultural Marketing (NIAM), Jaipur

- Manage - National Institute of Agricultural Extension Management, Hyderabad

with about 1- 11 years of experience in banking, telecom, retail, FMCG or durable industry.