Manager - Social Media Marketing - IT Product

Position: Manager-Social Media Marketing (Leading IT Product Company)

Role:

- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

- Set up and optimize company pages within each platform to increase the visibility of company's social content

- Moderate all user-generated content in line with the moderation policy for each community

- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

Requirements:

- Degree in Public Relations, Marketing, Social Media Management or Business Communications

- 4-6 yrs of proven working experience in social media or related field

- Must have strong analytically skills to be able to interpret social media and other online data to react to issues and other concerns that may affect a company's image or profit

- Excellent consulting, writing, editing (photo/video/text), presentation and communication skills

- Demonstrable social networking experience and social analytics tools knowledge

- Adequate knowledge of web design, web development, CRO and SEO

- Knowledge of online marketing and good understanding of major marketing channels

Location: Pune

This position is with a Client of Vertex Corporate Services which is a Leading IT Product Company