Manager - Social Media Marketing - IIM/MDI/XLRI/ISB

Responsibilities:

Analytics Service Delivery :

- Lead the social media analytics team on service/project engagements for Fortune 500 clients

- Own the overall P&L for the practice and achieve revenue and profitability targets.

- Develop/evolve the practice and delivery strategy in tune with market and technology advances.

- Industrialize business process and technology aspects of social media analytics delivery

- Manage recruitment activities and hiring for English and Non-English delivery locations

Business Development:

- Engage with senior stakeholders within Accenture Operations, Strategy, Digital and Technology to market and grow social media analytics pipeline

- Present capabilities to existing/potential clients and senior internal stakeholders during visits

- Collaborate with Sales for RFP response, develop and deliver proof of concept or pilot solutions

- Embed social media analytics in existing client deals across Offerings for Accenture Operations

Practice Development:

- Expand social media analytics services portfolio and create new services aligned to Operations- Offerings of Marketing, Health, Utilities, Network, Human Resources

- Demonstrate thought leadership and publish whitepapers on current and upcoming trends in social media for industry, verticals, technology and text analytics advancements

- Develop strategies to embed advanced analytics and digital technologies in social analytics

Requirements:

- Must have Total work experience of 8 to 10 years with 5 to 7 years of experience in roles involving Business Consulting, Analytics, Marketing

- Must have strong client presence with exceptional presentation and communication skills

- Good problem design and analysis skills for structured and unstructured (text) data

- Good understanding of dynamics of social media (twitter, Facebook, blogs, forums etc.)

- Prior social media analytics delivery and technology proficiency in platforms like Radian6, Sysomos, Attensity, Clarabridge desirable or any tools.