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17/10 Narayan Iyer
Business Head at PAN India Recruiters

Views:1892 Applications:113 Rec. Actions:Recruiter Actions:11

Manager - Social Media & Digital Marketing (6-9 yrs)

Mumbai Job Code: 170716

Position Description :

- Partner Head-Consumer Marketing and Agency partners in laying down the Digital and Social footprint for the
brand and categories

- Anchor execution in Paid (Publishers and Ad networks) and Earned (Social assets) channels for company

- Drive World-class Brand engagement in Social through a combination of content and investment; driven by Listening and Insights on the platform.

- Lead the Media agency in creating excellence in Paid Media usage through a combination of Publisher
engagement/ deals & usage of programmatic planning.

- Bring Understanding and Excellence in Search Marketing through a Joint Business Planning exercise with Media agency and key partners like Google.

- Be the anchor for Digital learning and development within the Marketing team and organization.

- Develop and handle Media plans that comprise of ATL (TV, Print, OOH), BTL (On-ground, Retail) and Digital (Social, Paid, Advocacy).

- Work with Marketing team to design comprehensive 4P (Product, Price, Place, Promotion) programs that win share and meet top line and bottom line goals.

Candidate Requirement :

- Overall experience of 6 to 9 years in Sales and Marketing (FMCG, Technology, Retail, Telecom) with at least 2 years of Digital Marketing experience

- Understanding of Digital Media channels - Social, Search, Display Networks, Mobile and Video

- Hands-on experience in Content - understanding of best practice, know-how of creator networks

- Basic appreciation of Consumer Research - Leveraging Research for insights and inspiring creative briefs

- Experience in Above The Line (ATL) campaigns that involved Television and Print; knowhow of TVC creation will be an advantage

Only Mumbai Candidates Preferred

Narayan Iyer (9819147645)
PAN India Recruiters
Mumbai

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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