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11/07 Sriram
Consultant at Visista Business Advisory Services

Views:18754 Applications:338 Rec. Actions:Recruiter Actions:239

Manager/Senior Manager - Marketing - Healthcare/Pharma (10-15 yrs)

Hyderabad Job Code: 354245

KEY RESPONSIBILITIES:

To manage and grow the organization brand and ensure its visibility and brand association.

Brand Identity & Positioning:

- To formulate a clear and compelling brand identity.

Establish the value proposition

Clearly identify how the different services add to the overall value

Create the brand identity away from the clutter

- To formulate company's positioning and brand strategy to appeal to direct users and SNS channel

Brand Communication:

- To design the communication

- To design the media and communication channels

- To manage communication budgets maximizing effectiveness & reach for the budget

Merchandizing design:

- Channel merchandizing design including

Sales collateral

Service Training kits (design of training collateral in collaboration with sales team)

- User interface for services on Apps; Website etc.

Member of the Services Think Tank:

- Will play a key role in identifying possible new services

- Planning individual service / service category launch strategy

- Understand and address communication issues from market feed back

Functional Competencies:

- Strategy, conceptual creativity, developing consumer insights, lateral thinker

- From reputed ad agencies, FMCG, services industries like banking / telecom / retail or eCommerce companies. Experience in start- ups would be an advantage.

- Must have demonstrated a creative bent of mind in previous assignments

- Knowledge of Branding and Brand Positioning

Comprehensive working knowledge of Marketing Concepts:

- Brand Management / Product Category Marketing

- Advertisement & Promotion including Media Strategy

Social Media & Digital Marketing

- Merchandising

- Physical merchandising

- Digital / Online Merchandising

- Basic Knowledge of health delivery process

- Knowledge of health delivery

- Knowledge of hospital, pharma, fitness promotion strategies

Knowledge

- Domain

Basic understanding of the health Industry.

- Technical

Exposure online, mobile enabled sales, call center operations

- Market

Should have basic knowledge of Health Industry components.

- Monitoring & IT tools

Good working knowledge in use of IT for reporting, market feedback / analysis and presentations apart from usual MS office skills.

Skills

- Collaborative skills

Strong collaborative skills to enable close working with peers and seniors without direct reporting relationships

- Monitoring and Tracking

Capability to understand and monitor a number of activities.

- Personal Planning & Time Management

Ability to manage disparate tasks in a time bound manner

- Other Soft Skills

Very good communication & presentation skills.

Leadership Skills

- Networking skills

Should be able to network and effectively interact with a diverse group of persons

- Strategy

Should be able to understand market dynamics and key drivers of sales so that s/he can participate effectively in formulating company growth strategy

This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.

Women-friendly workplace:

Maternity and Paternity Benefits

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