Manager/Senior Manager - Brand & Marketing - eCommerce - MICA/IIM

One of our key eCommerce clients based out of Bangalore, to hire for the profile of Manager/ Sr. Manager - Brand & marketing.

Role Summary/Purpose:

- Brand Management, Communication Development, Media Planning & Buying, PR and developing and executing effective marketing programs for achieving brand and business objectives

Key Responsibilities:

- Work closely with the Senior management for building and strengthening all the brands that the organization endows across the market..

- Design & Implement ATL (TV, Radio) and BTL (point of sale, trade channels, ambient media) and digital media campaigns as per business needs

- Work across all functions to ensure effective customer communication

- Liason with and manage the Creative, Media, and PR Agencies

- Manage the Media planning and buying activities

- Track brand health parameters and monitor changes around awareness, consideration, preference and brand imagery.

- Commission Market Research from time to time as required.

- Establish and manage brand collaborations and partnerships.

- Build and maintain strong working relationships with other departments including Products, Technology, Sales and Operations.

Years Experience: 5 - 8, relevant of at least 5

Salary: Upto 20Lacs/ Annum

Education: MICA preferred/ Preference will be given to candidates from successful digital agencies or ecommerce companies.

Team Pinnacle