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Senior Consultant at Antal International
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Manager/Senior Manager/AVP - Digital/Online Marketing (5-12 yrs)
Basic Function: This role is focused on scaling up customer financial transactions via online channels such as SEM / SEO / Affiliate / Retention / Re-targeting / Display.
Duties And Responsibilities:
- Developing, executing and delivering the company's digital/online marketing strategy, through key marketing channels.
- Managing online branding, communications and campaigns through the company website, email marketing, building the online community, SEO & SEM
- Managing communications to drive leads and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
- To review/analyse the performance of all sites and for campaign reporting.
- To ensure that revenue and costs per acquisition are managed along with delivery of ROI
- To develop and execute solid plans to increase page views, unique visitors, dwell time and site stickiness to encourage repeat usage
- Implement and monitor SEO and PPC strategy to drive traffic and conversion rates
- Proven experience in digital marketing
- Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising
Accountability:
- Strategy through marketing channels, online branding, performance of campaigns.
Qualifications : Post Graduate / MBA from premier institute are preferred
Experience : We are looking for 5-12 years' experience.
Skills :
- Good experience and understanding of customer and market dynamics and requirements
- Search engine experience, including the ability to generate inbound links from the internet
Proficiency using tools to track and report on response rates, traffic and pick up
Shortlisted Candidates will be called directly.
This job opening was posted long time back. It may not be active. Nor was it removed by the recruiter. Please use your discretion.
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