Manager - Offline Marketing & Public Relations - Startup

Salary: 5-9 LPA

Organization Name: New Start Up (Ecommerce with Offline Experience Centres)

Title: Offline Marketing & PR Manager

Reporting to: Marketing Head

Job Profile:

- Develop brand communication campaigns in line with the product roadmap and market requirements

- Coordinate with product and sales teams to develop the relevant communication roadmap

- Liaison with the Creative agency to develop marketing communication elements for new launches and initiatives

- Own the complete - Go-to-market- process from campaign briefing to roll out

- Conceptualization and execution of promotions & POS elements

- Track and measure impact of communication strategy and marketing programs on business parameters alongside competitor analysis

- Manage budget for various ATL activities, promotional material etc. and tracking of expenditures within the budget allotted through cost control management

- Research on market trends, consumer behaviour and tracking competitor marketing strategy

- Responsible for managing all brand communication, marketing communications, and research

- Ensure new communication campaigns and programs are aimed at reaching sales targets

Qualifications:

- Bachelor Degree in mass Communications, English, any other

- At least 3-5 years of post-qualification experience

- Excellent Oral and Written communication skills in English and Hindi

Preferences:

- Action oriented, nimble and pro-active

- Ability to work under pressure

- Effective leadership and the ability to motivate others

- Thorough proficiency in MS Office