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Partner at Anther Human Resource Solutions
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Manager - Media Planning & Buying - FMCG/Retail/Media/Hospitality (6-9 yrs)
Role Summary:
As a large advertiser, we engage regularly with large media groups across vehicles in striking deals, partnerships, and short-term as well as long-term negotiations. This role, therefore, is critical as it involves ensuring value addition in the areas of media planning and buying for all our brands.
- You will be required to assist the Media Head in assessing, closing and monitoring all plans across TV, print, radio and digital media.
Role Specifications:
- Support the Media Head in conceptualising and evolving a media strategy by partnering with our brand teams
- Build, manage, track and evaluate media plans for the business
- Work around multimedia and integrated media solutions for brands, as well as business in close association with key media partners, agency and brand teams
- Negotiate with media agencies to strike cost-effective deals on media buying
- Work closely with media agency teams to ensure focus on media processes and successful implementation of all media plans across brands
- Provide critical inputs to enhance effectiveness of media and integrated communication plans
- Identify and create new multimedia synergies and opportunities to reach consumers more effectively
- Monitor regular MIS and drive initiatives for further improvements
- Conduct media audits with our media partners to ensure process improvement
- Develop and maintain benchmark media processes and improve on them
Qualification:
- Graduate/Postgraduate/MBA. Our focus is more on the right skillset rather than the degree/institute you graduated from.
- 6-9 years experience spanning media agency and client-level roles, with greater emphasis on a mix of agency and client combination
Skills:
- Media planning
- Experience in media buying, partnerships and negotiations
- Understanding of media operations
- Comfort in managing digital media is a must
- Exposure to media audits
- Ability to work across multimedia platforms, including digital
- Multimedia management across key networks/publishing houses
- Senior-level contacts across the media industry
- Excellent negotiation skills
Reporting Relationship: You will report to the Head
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